BUILD YOUR BUSINESS
Every day of my career, I’ve been aware that no one has to read a single word I write — it’s completely optional. So my job is to make sure the writing I do for you hooks your readers, gets to the point, is easy to understand without dumbing down the details, and leaves a great impression.
Great B2B content builds your business.
What organization doesn’t want to put its best foot forward? High-quality content sends the message that you care about your readers. It’s engaging, looks good, tells them what they want to know, answers their questions before they ask them, and is a pleasure to read from start to finish. It’s all about them and not you.
It makes your case.
Writing that builds your business has a purpose. Every word is there for a reason. It’s proactive, believable, and it explains things clearly as it fulfills the promise in the headline. It has a main point and circles back to it. And while it includes colorful details and a strong close, it doesn’t waste your readers’ time or make them feel like they’re being sold.
No one has to read your content. People read it because they want to know something. Writing that builds your business draws your readers in and keeps them there. It uses headlines, subheads, callouts, bullet points, quotes, selective bold text, and other copywriting devices to make it easy to skim — people are busy. It respects your reader’s intellect and doesn’t assault them with jargon. It makes your readers want to read more.
It makes you proud.
If your content represents you well, you will be eager to leverage it. You’ll want to offer it on landing pages, send it to prospects and clients, promote it on LinkedIn, feature it in content marketing, share it on social media, get traction with it using PPC, and include it in presentations. Your sales team will be happy to have it.
Great B2B content has legs.
Great content is versatile as well as strategic. You can repurpose it in different formats and for different audiences. You can chop it up and use pieces on other platforms and in content marketing, sales letters, slides, infographics, and your annual report. You can use its subheads as PPC headlines and key sentences as email subject lines. You can tweak it with updated information to keep it fresh. No need to reinvent the wheel. You already own it.
It’s a business asset.
Writing that generates interest in your company, strengthens your authority, and helps you close more deals adds business value. When prospects recognize you communicate effectively, they will also believe you deliver services effectively. Without this kind of writing, you could inadvertently be putting your company at a disadvantage.
Please reach out! I’d love to hear from you.
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