BUILD YOUR BUSINESS
Every day of my career, I’ve been aware that no one has to read a single word I write — it’s completely optional. My job is to ensure my writing hooks your readers, gets to the point, is easy to understand without dumbing down the details, and leaves a great impression.
“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful direct mail, social media communications and integrated marketing. Since we started working with Nikki in 2007, we have seen measurable results which is certainly refreshing considering the increasingly tough market.”
Kate Conner
Development Director (former), Piedmont Park Conservancy
“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”
Cynthia Rowe
Director of Marketing, AEGON USA
“Nikki Alexander has proven to be in invaluable asset over the past 12 years. She has an uncanny ability to “get” the soul of my work and communicate it sincerely and effectively. As a result, my communication platform (print, website and social media messaging) has grown and evolved as my business has developed. At each step of the way Nikki has been consistently available, collaborative and creative, and has delivered an extremely high-quality product.”
Kimberly Bonde
Founder & Senior Practitioner, Intown Acupuncture
Great B2B content builds your business.
What organization doesn’t want to put its best foot forward? High-quality content sends the message that you care about your readers. It’s engaging, looks good, tells them what they want to know, answers their questions before they ask them, and is a pleasure to read from start to finish. It’s all about them and not you.
It makes your case.
Writing that builds your business has a purpose. Every word is there for a reason. It’s proactive, believable, and it explains things clearly as it fulfills the promise in the headline. It has a main point and circles back to it. And while it includes colorful details and a strong close, it doesn’t waste your readers’ time or make them feel like they’re being sold.
It’s interesting.
No one has to read your content. People read it because they want to know something. Writing that builds your business draws your readers in and keeps them there. It uses headlines, subheads, callouts, bullet points, quotes, selective bold text, and other copywriting devices to make it easy to skim — people are busy. It respects your reader’s intellect and doesn’t assault them with jargon. It makes your readers want to read more.
It makes you proud.
If your content represents you well, you will be eager to leverage it. You’ll want to offer it on landing pages, send it to prospects and clients, promote it on LinkedIn, feature it in content marketing, share it on social media, get traction with it using PPC, and include it in presentations. Your sales team will be happy to have it.
Great B2B content has legs.
Great content is versatile as well as strategic. You can repurpose it in different formats and for different audiences. You can chop it up and use pieces on other platforms and in content marketing, sales letters, slides, infographics, and your annual report. You can use its subheads as PPC headlines and key sentences as email subject lines. You can tweak it with updated information to keep it fresh. No need to reinvent the wheel. You already own it.
It’s a business asset.
Writing that generates interest in your company, strengthens your authority, and helps you close more deals adds business value. When prospects recognize you communicate effectively, they will also believe you deliver services effectively. Without this kind of writing, unfortunately, you could inadvertently be putting your company at a disadvantage.
Let’s discuss how I can help you build your business — reach out!
nikki@nikkialexander.com or 404-888-9601