Strategic B2B content writer

I am a senior-level B2B writer and consultant with 25+ years of experience as a solopreneur.

I’m based in Atlanta and have collaborated with clients nationwide as a strategic writer and consultant. Before that, I was a journalist.

My clients are usually C-level executives at SMBs or department heads at enterprises. Typically, they’ll bring me in to handle a big writing project or improve existing content. We usually end up working together for many years after that, with my role varying along with their needs — as their go-to writer or part of the team that plans and executes high-level communication and marketing strategies.

I thoroughly enjoy working with words and the people who need me to write them. It’s fun, and sometimes hard, and it’s almost always rewarding. Because words are extraordinary. Use them right, and you can build anything.

Q: What’s different about working with you?

It helps you invest wisely.

10,000+ hours of experience (and then some)

In his book Outliers, Malcolm Gladwell famously theorized that “10,000 hours of practice” is what it takes to produce an expert. He’s gotten some backlash but I can tell you this — I am a better writer now than I was 10,000 hours of writing ago.

One of the most important things I’ve learned in all those hours of writing after journalism school is that my clients benefit when I do my homework. They’re glad to be able to approve the first-draft copy with no or minor revisions.

Content that’s written from your reader’s perspective.

Every day of my career, I’ve been aware that no one has to read a single word I write. My job as a strategic content writer is to hook and keep your reader’s attention, get to the point, be easy to understand without dumbing down details, add value, and leave a great impression.

You get to be in the room without being in the room.

The vast majority of a B2B prospect’s buying decision is made without your team being present. Gartner reports that about 95% of the decision-making happens without you being in the room, and about 45% of that time is spent researching. Also, a buying group is three times more likely to be confident in its final decision when the information provided by the brand is perceived as helpful.

My primary goal is to ensure your content is a worthy proxy for in-person engagement.

Your high-level content aligns with your brand, goals, and existing content hub.

Choosing the right words and putting them in the best order is only half of the assignment, maybe less. With long-form content, you’re telling a story — sometimes a complex story with lots of moving parts.

Your new content also needs to align with the other stories you’re telling, and that’s more about strategy than writing.

Projects:

Hundreds of articles, blog posts, and SME and C-level interviews
Dozens of marketing and fundraising (including major donor) campaigns
Countless white papers, core collateral pieces, case statements, website refreshes, landing pages

Roles:

Strategic writer role — research, interview, concept/plan, write, edit, lead creative team, project manage
Consultant role — audit, edit, strategize, troubleshoot, research, map, advise

Specialty areas:

B2B services, especially how they work and what makes yours better
Technology trends, innovations, and cybersecurity
Supply chains, market forces, and related influences
Sustainable business practices

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“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

“Nikki Alexander is one of the best copywriters I’ve ever had the pleasure to work with. She is well organized, never misses a deadline and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff.”

Dean White
Creative Director