Strategic B2B content writer

I help smart business leaders get their messages across.

For more than 25 years, I’ve worked directly with business leaders and subject matter experts to turn their insights into strategic content that builds trust and drives real business results.

I specialize in B2B flagship content, campaigns, and thought leadership for mid-market companies navigating growth or change.

My focus is on writing highly engaging narratives and dynamic presentations. Whether you’re launching a new white paper, kicking off a campaign, or building a thought leadership resource library — or want to breathe new life into content you already own — I offer advice and execution to make you look good and motivate audiences to take the next step.

What’s your background?

Here’s a quick CV, and you can also see MY WRITING STORY:

Nikki Alexander Copywriting & Consulting, Inc.

Strategic content writer, copywriter, and communications consultant since 1991
Clients across all three sectors — business, government, and nonprofit
Comfortable developing strategy and leading creative teams

Journalist

Staff Writer, Central Florida Magazine
Associate Editor, Orlando Business Magazine

Education

Dozens of continuing ed courses, conferences, workshops, and seminars (including AI best practices)
Journalism Bachelor of Arts (JBA), UW-Madison: Magna Cum Laude, Journalism School Graduate of the Year, two honor societies

Affiliations & Awards

American Marketing Association (panel speaker)
Georgia Center for Nonprofits (referred consultant)
Gold SouthStar, Gold ADDY, and other industry awards

What’s your passion?

I want to help you do one thing — capture and maintain your prospects’ interest so they engage with you and convert. This involves more than stringing together key messages and proof points. It’s craft. It’s storytelling. It’s reader-centric and data-driven. And it’s a little bit poetry, too.

Because the truth is, no one has to read your B2B content. They have to want to read it.

That’s my north star.

Q: What’s different about working with you?

10,000+ hours of experience (and then some)

In his book Outliers, Malcolm Gladwell famously theorized that “10,000 hours of practice” is what it takes to produce an expert. He’s gotten some backlash but I can tell you this — I am a better writer now than I was 10,000 hours of writing ago.

One of the most important things I’ve learned in all those hours of writing after journalism school is that my clients benefit when I do my homework. They’re glad to be able to approve the first-draft copy with no or minor revisions.

Content that’s written from your reader’s perspective.

Every day of my career, I’ve been aware that no one has to read a single word I write. My job as a strategic content writer is to hook and keep your reader’s attention, get to the point, be easy to understand without dumbing down details, add value, and leave a great impression.

You get to be in the room without being in the room.

The vast majority of a B2B prospect’s buying decision is made without your team being present. Gartner reports that about 95% of the decision-making happens without you being in the room, and about 45% of that time is spent researching. Also, a buying group is three times more likely to be confident in its final decision when the information provided by the brand is perceived as helpful.

Your content needs to be a worthy proxy for when you can’t be in the room, which is usually.

Your high-level content aligns with your brand, goals, and existing content hub.

Choosing the right words and putting them in the best order is only half of the assignment, maybe less. With long-form content, you’re telling a story — sometimes a complex story with lots of moving parts.

Your new content also needs to align with the other stories you’re telling, and that’s more about strategy than writing.

Q: Do you outsource your projects to other writers or AI?

Never.

Because you’re hiring me for a reason. And, in my practice, AI is a research and suggestion tool, not a writer.

Projects

Hundreds of articles, blog posts, and SME and C-level interviews
Dozens of marketing and fundraising (including major donor) campaigns
Countless white papers, core collateral pieces, case statements, website refreshes, landing pages

Roles

Strategic writer role — research, interview, concept/plan, write, edit, lead creative team, project manage
Consultant role — audit, edit, strategize, troubleshoot, research, map, advise

Specialty areas

B2B services, especially how they work and what makes yours better
Technology trends, innovations, and cybersecurity
Supply chains, market forces, and related influences
Sustainable business practices

If you’re looking to work with an experienced writer who will be fully committed to the success of your project, the next step is to have a conversation about how I might be able to help — just 15 minutes to see if we’re a good match.

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“Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”

Ken Bernhardt
Marketing Consultant and Regents Professor of Marketing Emeritus
Georgia State University

“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

“Nikki Alexander is one of the best copywriters I’ve ever had the pleasure to work with. She is well organized, never misses a deadline, and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff.”

Dean White
Creative Director

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because she is, without doubt, the most accountable consultant of any type I have ever worked with. She is a professional and is excellent at her craft…brings an ability to grasp complex strategic elements…has a deep awareness of cost/benefit that she constantly applies for her clients…has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands.

William C. Lomel
President, Sentry Roof Services, LLC

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant, and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

Let’s talk about your project.

SCHEDULE A CALL

Or ask me a question!