Being considered a thought leader in your industry can make a world of difference — that’s not an overstatement. And there are many ways to get there. I help you produce the right bylined content for your situation and ensure it presents your very best thinking with clarity and precision. The first step is a conversation to see if we’re a match. Are you ready?
Translate your thoughts into influential blog posts, articles, and Op-Eds.
You want to produce your own writing, but you don’t have time.
As a business leader, sharing your insights is good for business. Bylined content strengthens your reputation, reinforces your company’s brand, and keeps you in the conversation — plus, it could help shape industry thinking. But carving out time is just the beginning. You also need to pinpoint the right topics (and headlines), choose the best format (and structure), and publish multiple pieces to make an impact.
And let’s be honest — producing high-quality thought leadership content that offers actionable guidance is challenging. But it doesn’t have to be if you work with a ghostwriter.
Why it works
Thought leadership earns respect and recognition.
You get the perks of being a voice that people turn to in your industry. Publishing insightful content that delivers real value to readers on a regular basis positions you and your organization as innovative leaders committed to excellence and worthy of being listened to.
Then, when prospects need what you offer — or when they’re asked by colleagues to recommend someone — your audience will think of you first.
Options for bylined deliverables
Your assets can be one-offs or part of a strategic, interconnected series:
- Articles for owned or third-party platforms
- SEO-ready blog posts
- Op-eds
- Position papers
- Personal story/in-depth bio
What do B2B decision makers think about thought leadership content?
73 %
say an organization’s thought-leadership content is more trustworthy for assessing its capabilities and competencies than its marketing materials and product sheets
90 %
say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership
75 %
say that a piece of thought leadership has led them to research a product or service they were not previously considering
70 %
say they are very likely to think more positively about organizations that consistently produce high-quality thought leadership
60 %
say piece of thought leadership had made them realize their organization was missing out on a significant business opportunity
60 %
say that good thought leadership makes them willing to pay a premium to work with that organization
Q: What can I expect from your ghostwriting process?
Thought-leadership ghostwriting is a partnership.
You get your message across clearly without much work on your part.
As a former journalist who’s interviewed hundreds of SMEs, I’ll do my homework before we have our call — all you have to do is talk. I typically start by asking you about why this particular topic is important right now, and then progress deeper into your insights to allow you to showcase your thinking and naturally share some “color,” which makes the article a more interesting read.
Our calls will feel more like conversations than interviews, and your voice will come through polished and engaging in the final product.
It fits your schedule and requirements.
Q: What kind of results can I expect?
80% of success is showing up
If you’re not there, how can you make an impact? Even people who already respect you or want to work with you can inadvertently let time slip without reaching out. A well-timed byline reminds them you exist and how you think. And it’s not just about being visible, as with social media — it’s about being relevant. When your name shows up and offers valuable insight, people associate you with ideas that matter. So when the timing’s right, you’re already in their head.
You will have tangible assets that last.
This content isn’t a social post with a 48-hour shelf life. A good bylined piece keeps working for you long after it’s published. It gets indexed by search engines and shows up in search results, gives you a credible, non-salesy link to share when you’re asked what you think about a topic, and may even be referenced in AI output.
Before you know it, you can have a library full of bylined resources. In a world full of noise, you can expect your bylined content to demonstrate depth that’s worthy of attention.