Thought leadership (yours).

Ghostwriting that gets your ideas out there.

You want to write — if only you had the time.

As a business leader, you have a unique vantage point and your insights are invaluable. You know that writing articles or blog posts would build your company’s brand and your own reputation if only you could work it into your schedule. Ideally, you’d like to develop a cadence to produce a respectable amount of bylined content each year. Well, I have good news for you.

Q: How does your ghostwriting process work?

It helps you invest wisely.

First, we confirm we’re a match.

As with any partnership, there needs to be a fit. We should have a good rapport, and I should be at least somewhat familiar with your industry (although I’m a quick study). You should also like my writing because as much as your articles will sound just like you, a little bit of me comes through.

We have our first content call.

We will have decided on a specific topic during our discovery meeting, so I can do some homework before we talk. Chances are you’ve had the first topic in mind for a while, and you may be in a hurry to get it published.

As a former journalist who’s interviewed hundreds of SMEs, we’ll get right to work and I’ll work hard to pick up on your communication style quickly.

We keep it consistent and, if appropriate, casual.

Often, the most fruitful ghostwriting conversations happen while my clients are driving. Their brains are engaged in keeping the car on the road, so they tend to speak naturally off the top of their heads, which is where I get a lot of the tone that makes the writing sound like them. Plus, it’s a huge time saver for them.

The second best conversations occur right after something significant related to business has happened — good, bad, or pivotal – so ad hoc calls work well in addition to scheduled calls.

The best approach for you may be something else. We’ll do what makes you feel most comfortable.

You are happy with the final product.

Until you like 100% of the copy I’ve written, I’m not done yet. I may only hit 85% with the first draft of the first article, but by the time we’re several articles in, the first draft is usually in the very high 90s or even at 100%.

I’m proud to report that I’ve ghostwritten many pieces that were published without a single client edit.

Ghostwriting samples

3 Hard Truths About Cloud Migration (and How to Afford a Modern IT Stack)

It’s time for the Westside

Opportunity Zone Tax Benefits: What Role Does the Roof Play?

“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

Are you ready for bylined content to help build your reputation?

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