Being seen as a thought leader in your industry can make a world of difference — that’s not an overstatement. And there are many ways to get there. I help you produce the right bylined content for your situation and ensure it presents your very best thinking with clarity. The first step is a conversation to see if we’re a match. Are you ready?
Transform your thoughts into influential blog posts, articles, and Op-Eds.
You want to produce your own writing, but you don’t have time.
As a business leader, sharing your insights is good for business. Bylined articles and blog posts strengthen your reputation, reinforce your company’s brand, keep you in the conversation, and could shape industry thinking. But carving out time is just the beginning. You also need to pinpoint the right topics (and headlines), choose the best format (and structure), and publish more than one piece to make a real impact.
And let’s be honest: producing thought-leadership content is hard. But it doesn’t have to be.
Why it works
Earns respect and recognition.
You get the perks of being a voice people turn to in your industry. Regular, insightful content positions you as a thoughtful leader who’s committed to excellence in the field and worth listening to. When prospects need what you offer — or when they ask colleagues to recommend someone — your audience will think of you first.
Q: How does ghostwriting work and why is it helpful?
Ghostwriting is a partnership.
You get your message across clearly without much work on your part.
As a former journalist who’s interviewed hundreds of SMEs, I’ll do my homework before we have our call — all you have to do is talk. I typically start by asking you about why this particular topic is important right now, and then progress deeper into your insights to allow you to showcase your thinking and naturally share some “color,” which makes the article a more interesting read. Our calls will feel more like conversations than interviews, and your voice will come through polished and engaging in the final product.
It keeps you top of mind.
People are busy. Even those who respect you or want to work with you can let time slip without reaching out even though they intend to. A well-timed byline reminds them you exist and how you think. It’s not just about being visible, as with social media — it’s about being relevant. When your name shows up with genuine insight attached, people associate you with ideas that matter. And when the timing’s right, you’re already in their head.
It creates content and thought leadership that lasts.
This isn’t a social post with a 48-hour shelf life. A good bylined piece keeps working long after it’s published. It gets indexed by search engines, shows up in Google searches, and gives you a credible, non-salesy link to share when you’re asked what you think about a topic. In a world full of noise, it shows you have depth worth paying attention to that builds over time. Before you know it, you can have a library full of bylined resources working for you continually.