Part of being a trusted advisor is helping you improve results and save money by updating content you already have. Sometimes it just needs a few refinements, and other times it needs an overhaul. The next step is a quick call to discuss options to help your content make more of an impact — there may be many to choose from.
Revive your content with compelling transformations.
You don’t always need to start from scratch.
If you have a white paper, guide, blog, or other long-form asset that contains valuable information but is stale or ineffective, let’s give it new life — and new results.
I help B2B companies modernize existing content by tightening the structure, refining the message, updating the data, and converting it into dynamic, web-native formats that today’s B2B buyers prefer. These refreshed assets are easier to read, share, and track, and feel more modern and on-point.
A content transformation project is also a smart way to test our working relationship while creating content that performs.
Why it works
Boosts credibility while stretching your budget.
You’ll get more value from content you’ve already invested in by bringing it up to date. Your brand will feel fresh and relevant as it reaches new and existing audiences, and it shows your prospects that you’re on top of your game and deserve their attention — all while making the most of your content investment.
Q: When is it a good idea to refresh existing content?
It helps you invest wisely.
If your content is too stale or thin to influence buying decisions.
If you want to tailor it for one or more specific audiences.
If it’s dry, dense, awkward, or hard to get through.
If you need something fast, but still strategic.
Make the most of what you already have.
Start where you are.
It doesn’t matter how old, clunky, or off-brand an asset feels today. If it once served a purpose or sparked interest, there’s likely still gold in there. The challenge often isn’t the information — it’s making that information compelling. When we repackage it in a modern, interactive format that works across devices and can actually influence decisions, your modernized content becomes a business driver.
Fix what’s not working.
- Edit for readability and style
- Refine or liven up the tone
- Improve the structure
- Rewrite the headers
- Layer on interactivity for better digital performance
- Pull in new examples or SME quotes
- Update the data and how you present it
Repurpose it entirely.
- Convert it to an interactive format
- Reimagine the delivery style — will it work better as a blog, deck, executive Q&A, infographic, quiz, or checklist?
- Chop it up into smaller pieces, each with a more focused topic
- Combine it with related pieces to create a guide or ebook
- Collect standout ideas or messaging for your messaging bank