Crafting high-quality flagship content and the assets to support it involves a lot of moving parts. I have you covered for the words — from blogs to infographics to nurture emails — so the messaging is all consistent and on point. The next step is to talk about what you want to achieve so we can see if one of my content marketing packages can help you hit the mark.
Coordinated strategic content to drive your pipeline.
Versatile assets packaged for turnkey campaigns and personalization (plus a starter option).
For more than 25 years, I’ve helped B2B companies create strategic long-form content that earns attention and builds trust. My content marketing packages are the culmination of this experience. Whether you want to build a flagship asset, launch a campaign, target very specific high-value prospects — or simply update and modernize existing assets — I’ll write the content you need to drive real results.
I partner directly with decision-makers and their teams (in-house or outsourced) or operate independently as a bolt-on provider. Either way, I’ll make sure my writing is true to your brand and gives your audience a reason to keep reading.
Why it works
Packages streamline your campaign and funnel.
Strategic content packages nurture relationships at every stage and build authority and trust over time through valuable, relevant assets. You have the content you need to launch, address challenges faced by specific audiences, or upsell current clients. Being helpful and staying top of mind earns new business.
Q: What content marketing packages do you offer?
Build credibility with a standout asset.
> Package 1: HERO Content Elevation
Transform your technical expertise into HERO (flagship) content and influence decisions by promoting it across your owned channels. Best for companies that need smart execution on an existing content plan.
Create a HERO-based, multi-touch content hub.
> Package 2: HERO Campaign Ecosystem
Turn one compelling argument into a “campaign in a box.” We’ll build content that supports your HERO theme and builds on it, delivering an integrated user experience that drives engagement, trust, and conversion. Best for companies that need strategic content for campaigns with minimal internal effort.
HERO derivatives
Extend the impact of your HERO asset by repurposing key ideas into supporting formats, either dynamic or static, for distribution to deepen engagement, such as:
- Infographics
- Tip sheets
- Checklists
- Comparison tables
- Recaps
SEO-optimized blogs
Drive traffic and strengthen your site’s authority with blog content rooted in your HERO:
- Writing is on brand or enhances
- Dynamic formats include white label URL or embed code options
Multi-touch nurture email series
Keep your audience engaged with a strategically timed series of emails:
- Reinforce key messages
- Address common questions
- Point back to your HERO and its derivatives
Internal workflow
Get a clear plan for how all content components work together behind the scenes:
- A visual schematic of how the assets connect
- A recommended “flight plan” for rolling them out across channels
Reach high-value prospects with precise messaging.
> Package 3: Personalized HERO + Assets
Speak directly to specific industries, segments, or personas by tailoring your asset messaging to their unique needs and pain points. By crafting targeted business cases, your content can resonate more deeply and boost engagement and conversion. Best for companies that want full-funnel impact and have marketing infrastructure.
Strategy sessions
Collaborative working sessions to align teams and goals, prioritize segments, and define key messaging needs:
- Prioritize segments and messaging needs
- Persona development if needed
Campaign-specific messaging house
Clarify your message across audiences. We’ll build a lightweight messaging house rooted in your HERO content, including:
- A unifying umbrella message
- High-level audience messaging
- Supporting proof points and asset links tailored to each group
Tailor the assets in your HERO campaign ecosystem
Customize and extend Package 2 deliverables for your selected audience segments. This may include:
- HERO and promotional materials
- HERO derivatives
- SEO-optimized blogs or dynamic content modules
- Email nurture series for each key audience
- Optional tailoring or repurposing of your existing content
Modernize + refresh
Not ready to build from scratch?
If you have a white paper, blog, or long-form asset that includes valuable information but is outdated or underperforming, let’s bring it to life. I’ll help you update and reformat it into a modern, dynamic experience.