Crafting high-quality flagship content and the assets to support it involves a lot of moving parts. I have you covered for the words — from blogs to infographics to nurture emails — so the messaging is consistent and on point. The next step is to discuss your goals so we can determine if one of my content marketing packages can help you achieve your objectives.
Launch initiatives and drive your pipeline with turnkey strategic content.
Save time, get better results, and increase discoverability.
For more than 25 years, I’ve helped B2B companies create strategic long-form content and the related assets they need to attract new business. The packages I offer reflect the knowledge I’ve gained over the years, along with emerging best practices for how your content needs to work for both human decision-makers and AI-powered search.
At the heart of each of my three package offerings is a ‘hero’ — a long-form, strategic flagship asset like a white paper, ebook, or guide that showcases your expertise and authority — plus ads, CTAs, and social posts to promote it.
- Add lead generation to increase reach and build lists.
- Add related assets to amplify your core messages and drive engagement through campaigns and links.
- Add personalization to get even better results from high-value prospects.
Why it works
Packages streamline your campaign and improve results.
- Strategic packages nurture relationships at every stage, build authority and trust, and guide prospects into action.
- The messaging throughline is consistent and self-reinforcing.
- The assets help build a content hub on a specific topic, which showcases your authority.
- Content is optimized for dual audiences — humans and AI-powered search.
- Dynamic formats let you personalize and track down to the individual level.
Mix and match your deliverables
Package elements are flexible — choose what works for you.
The packages are conceptual frameworks designed to meet common requirements and serve as a starting point for planning. We’ll create a package tailored just for you.
If you already have a flagship asset to amplify, we can build a content package around it. We can also Modernize + Refresh your asset and then atomize it to extend its reach and relevance.
Three flexible content packages build on each other:
Tier 1. Flagship + promotion
Start here by building credibility with a standout asset you promote.
Perfect starting point to transform your technical expertise into flagship content that informs audiences, earns trust, and influences decisions by promoting it across your owned channels.
Flagship asset
Original long-form content — static, dynamic, or both — tailored to the appropriate funnel stage:
- Awareness to spark interest and build understanding, such as explainers, educational guides, trend reports, and executive Q&As
- Consideration to earn trust and overcome objections, such as white papers, decision guides, use cases, problem-solution ebooks, and solution comparisons
- Decision to reinforce confidence and reduce friction, such as in-depth case studies, implementation roadmaps, tailored executive briefs, and interactive pitch decks
Flagship promotional materials
Let the world know your content has landed with promotional elements that expand your reach, drive traffic, and make the most of your content investment:
- Social media posts
- CTAs for your website that align with your brand
- AI-friendly summary for your Resources page
- Short-form copy for your owned channels (e.g., newsletters, sig lines, email updates)
Optional add-ons for lead-gen
If you’re gating your flagship asset, add these lead-gen elements to drive conversions and make it easier for your audience to find and request your content:
- Landing page with form for conversions
- Ad copy for content syndication for third-party platforms like Netline
- Ad copy for LinkedIn and retargeting
Best for companies that want to execute on an existing content plan.
Tier 2. Flagship content hub
Add supporting assets for a campaign-ready content hub.
Create content that supports and builds on your flagship theme to deliver an integrated user experience that drives engagement and conversion. Content hubs can be organized into modular components, making it easier to update, recombine, and scale for future campaigns.
Flagship content derivatives
Extend the impact of your flagship content by repurposing key ideas into supporting formats, either dynamic or static, for distribution to deepen engagement, such as:
- Infographics
- Tip sheets
- Checklists
- Comparison tables
- Recaps
- Micro content for social platforms
AI- and SEO-optimized blogs
Drive discoverability for AI-powered search and across search engines with original content rooted in (or connected to) your flagship theme:
- Writing is on brand
- Structured to help content surface even in zero-click search contexts
- Dynamic formats include white-label URL or embed code options
Multi-touch nurture email series
Keep your audience engaged with a strategically timed series of emails:
- Reinforce key messages
- Address common questions and emerging industry concerns
- Point back to your flagship content and its derivatives
Internal workflow and content distribution strategy
Get a clear plan for how all content components work together behind the scenes and across digital touchpoints:
- A visual schematic of how the assets connect
- A recommended “flight plan” for rolling them out across channels
- Content schedule outline with roles and responsibilities
Best for companies that want strategic content for campaigns and multiple uses.
Tier 3. Tailored campaign messaging
Refine your assets to target specific high-value prospects.
When you’re ready to scale a concept that’s already working, we can tailor campaigns to speak directly to your verticals, segments, or personas by crafting content to address each audience’s unique needs, pain points, and desired outcomes.
Strategy sessions
Collaborative working sessions to align teams and goals, prioritize segments, and define key messaging needs:
- Prioritize segments and messaging needs
- Persona development if needed
Campaign-specific messaging house
Clarify your message across audiences. We’ll build a lightweight messaging house rooted in your flagship content, including:
- A unifying umbrella message
- High-level messaging for each audience
- Supporting proof points and recommended assets
- Atomized modules structured for easy AI parsing and human comprehension
- Data points, attribution, and semantic structur for AI-powered search citation
Tailor the assets in your flagship content hub
Customize and extend Package 2 deliverables for your selected audience segments. This may include:
- Flagship content and promotional materials
- Flagship derivatives
- SEO-optimized blogs or dynamic content modules
- Email nurture series for each key audience
- Optional tailoring or repurposing of your existing content
Best for companies with marketing infrastructure that want full-funnel impact.
Why do B2B marketers like content marketing so much?
84 %
say it raises brand awareness
89 %
say it surpasses traditional marketing
$ 2.77
reported ROI for every $1 spent
Source: Top Content Marketing Statistics, Forbes
Already using AI tools to create first drafts?
I can transform AI-generated content into strategic campaign assets that sound authentically human and work for both buyers and AI-powered search. Whether we’re starting from scratch or elevating AI output, the goal is the same — content that breaks through the noise and drives actual business results.
Not sure which package fits your budget and timeline?
We can phase package assets over time, or build packages and a modern content ecosystem through my Modernize + Revive service — updated assets work for both buyers and AI-powered search. Let’s talk about a customized approach that works for you.
See my portfolio.
Explore my work, including the flagship content and other assets used to create content marketing campaigns.