Tech | Cybersecurity | Financial Services | Manufacturing | Trades
No one has to read your content.
I create long-form assets — from scratch or existing content — that decision-makers want to read and that AI can find and cite.
Modern, compelling content earns your brand more authority, trust, and new business.
Let’s start by identifying your biggest B2B content challenge. See if any of these sound familiar:
Strategic B2B writing and consulting services:
Modernize + Revive.
Your archive shouldn’t be invisible.
Most B2B archives are full of valuable expertise that’s simply gone dark — invisible to AI, misaligned with today’s buyers, or trapped in formats that no one wants to read. My Modernize + Revive service transforms content you already have into assets that get discovered, get read, earn trust, and drive action.
Flagship assets.
Translate your expertise into white papers and other valuable assets.
Compelling white papers, ebooks, guides, and other assets (static or dynamic) build authority and trust with your high-value buyers.
Thought leadership.
Start conversations. Build your brand and reputation.
Your knowledge and opinions translated into bylined content — I’ll write it with you (or for you) so it amplifies your best thinking. Blogs, articles, and Op-eds work best.
Content packages.
Fuel your pipeline with three levels of turnkey campaigns.
Strategic content across channels drives engagement — flagship assets, landing pages, blogs, nurture emails, tailored content, and more.
Strategic + editorial services.
Get the most from your content investment.
Refine your approach with services to improve your content strategy, edit for engagement, showcase your expertise, and provide guidance on next steps.
You’ll work directly with me.
I’m Nikki Alexander — a strategic B2B content writer, editor, and consultant with 25+ years of experience. Every project runs through me from strategy to delivery.
Why my clients are so happy:
“I have had the opportunity to observe Nikki Alexander’s work for the past nine years and have been incredibly impressed with her throughout this time. Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas, and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”
“Working with Nikki Alexander on our website copy was an absolute pleasure, and the results speak for themselves! Nikki has a remarkable talent for understanding a brand’s unique voice and translating it into compelling and engaging copy. She took the time to truly grasp what ABM Agency is all about, and her work has made our website significantly more professional and impactful. We’ve been incredibly impressed with her professionalism and the quality of her writing. I wholeheartedly recommend Nikki to anyone looking for a skilled copy contractor who can elevate their brand messaging.”
“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because:
- She is, without doubt, the most accountable consultant of any type I have ever worked with.
- She is a professional and is excellent at her craft.
- She brings an ability to grasp complex strategic elements and work with them in focused and consistent messaging, both explicit and implied.
- She has a deep awareness of cost/benefit that she constantly applies for her clients.
- She has helped me envision, organize, manage, and complete a variety of projects for a number of companies, each with very different goals and demands.
- She has the confidence and integrity to speak up when she recognizes a specialized skill set is called for…I find that honesty very unique and refreshing.”
Browse white papers, thought leadership, strategic transformation, and more.
Create modern, AI-ready content without starting from scratch.
See my one-pager to learn about my background in 45 seconds.
Not sure where to start?
Schedule a 15-minute call. Tell me what you need and I’ll tell you whether I can help or point you toward someone who can.
I make photos, too.
It’s a lifelong passion that serves my clients well when we’re visualizing projects. Sometimes, they use my photography in our collaborations. I’m drawn to place, shape, mood, and the visceral impact of black and white.