Ready to engage your prospects?
My name is Nikki Alexander and I’ve been a B2B writer and a content strategist for more than two decades. I help companies build their businesses through long-copy assignments — articles and blog posts, position papers, white papers, and campaign materials to promote them. I was trained as a journalist so my writing style is clear, concise, and engaging, and I work directly with decision-makers so I can best align their messaging with their objectives.
If you need someone to translate your thoughts into materials your prospects will read, please get in touch. I’d love to hear from you.
I write core B2B communications pieces.
Tell the world what you do and why you’re different.
Monthly blog posts
Show off your knowledge with 750-word+ posts that are intelligent, informative, and fresh.
- Build your status as a thought leader
- Create a consistent content flow
- Stay connected
- Improve SEO
Your team may not have the time or expertise to complete the complex projects that can set you apart.
- Tell a complete, compelling story
- Explain why your approach is different and better
- Make the case for your opinion
- Convert more landing-page visitors
Get the perspective of someone who has helped dozens of companies take their communications to the next level.
- Audit existing materials
- Develop content strategies that convert
- Write compelling key messages
- Fine-tune your tool kit
I think content strategies are fascinating.
Geeky, I know.
I’ve written for clients across dozens of industries with a recent focus on managed IT, cybersecurity, SaaS, supply chain, and commercial roofing.
B2B buying committees are most interested in one thing — themselves (like the rest of us). I work with your team to develop the right targeting, offer, and buyer’s journey for the greatest ROI.
I’ve conducted hundreds of subject matter expert interviews and translated their insights into communication pieces they can leverage for years.
Turnkey copy for content marketing campaigns
You can outsource all the content for your content marketing campaign to me in one swoop. I’ll write your white paper or e-book and all related campaign materials so your in-house marketing team can take the copy and run with it. Deliverables can include:
- Landing page
- Blog posts
- Chart and graph data
- Display ad copy
- Social media promotion posts
Additional content to generate buyer’s journey engagement can include articles, interviews, FAQs, checklists, slideshows — whatever is most appropriate for your audience and offer.
I appreciate the heck out of my clients.
Fortunately, they feel likewise.
“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”
Principal, Henderson Shapiro Peck, Inc.
“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant and easy to navigate, it far exceeds them.”
Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts
“We’ve had the pleasure of working with Nikki since 2009. She quickly understood the culture and personality of Leapfrog and consistently conveys complex technical messages in simple, fresh and understandable terms. We consider Nikki to be part of our team and are proud to have her on it.”
Claire Lewis Arnold
CEO, Leapfrog Services, Inc.