Offer:
I will transform one key section of your AI-generated content to show you how strategic refinements can improve authenticity and flow — free.
Tech | Cybersecurity | Financial Services | Manufacturing | Trades
No one has to read your content.
I create long-form assets and campaigns that decision-makers want to read — from scratch or from your existing content.
Then I optimize the same content so AI-powered search can discover it and cite it.
Modern, compelling content earns your brand more authority, trust, and new business.
Let’s start by identifying your biggest B2B content challenge. See if any of these sound familiar:
Challenge 1:
Your AI-assisted content isn’t engaging.
What’s going on?
Even though your team may be producing 3x more content with AI tools, you’re not impressed with the engagement. AI-generated content typically lacks:
- Originality
- Story and narrative flow
- Rhythm that sustains interest
- Strategic callouts for emphasis
- Human-sounding voice with a personality
Buyers can spot AI-generated content — they use the same AI tools you do. They trust B2B content that reflects human thinking.
Which content should be original?
- Content where judgment, expertise, or point of view shapes decision-making
- Flagship assets: white papers, ebooks, reports, and thought-leadership blogs and articles
- All long-form content — AI gets formulaic and repetitive,
- All assets for the bottom of the funnel
- Targeted campaign concepts and high-stakes landing pages
Let’s create content your buyers will respect and remember.
- Focus relentlessly on engagement and trust-building
- Showcase your expertise in compelling presentations
- Build credible narratives grounded in evidence and backed up by stats and examples
- Use AI strategically — for research, brainstorming, outline suggestions, and reviews
- Structure content for AI-powered discovery and citation so prospects can find it
- See White papers + flagship content
Challenge 2:
Your content library isn’t delivering ROI.
What’s going on?
You have years of white papers, case studies, and maybe even ebooks and research reports that represent hundreds of hours of work. But the formats are outdated (static PDFs), the data points and messaging are stale, many are likely gated (gasp), and you haven’t structured it for AI discovery and citation.
Transforming existing content into assets that work for today’s savvy buyers and AI-powered search delivers more from the budget you’ve already spent.
How does stale content hold you back?
- Outdated formats aren’t mobile-friendly
- LLMs (AI-powered search) trust and cite content that’s structured in a way they easily understand
- Outdated messaging, data, and proof points signal neglect— and buyers notice
- Dead links, old offers, and mismatched CTAs hurt conversion paths
- Old positioning conflicts with new priorities
- Your team won’t want to share it because it weakens your perceived expertise
Let’s modernize and refresh your best existing content.
- Collect and incorporate your latest messaging priorities, proof points, stats, and examples to appeal to both LLMs and humans
- Re-interview SMEs and sales as needed
- Update storytelling and get rid of momentum-killers like jargon and passive voice
- Strengthen the narrative structure and spice up your headers, callouts, and CTAs
- Transform outdated formats into dynamic, interactive experiences (when appropriate) that B2B prospects prefer by a 3:1 ratio
- See Modernize + refresh
Offer:
Send me five pieces from your library, and I’ll tell you which ones I think are worth modernizing (including how and why) and which should be retired — free.
Challenge 3:
Your thought leadership isn’t gaining traction.
What’s going on?
Your executives publish bylined articles and LinkedIn posts, but traction is weak and comments are minimal. Anyone can now use AI to draft industry trend pieces, which crowds out authentic insights.
But B2B buyers want guidance they can trust: 73% say an organization’s thought-leadership content is more trustworthy for assessing its capabilities and competencies than its marketing materials and product sheets. (The 2024 Edelman–LinkedIn B2B Thought Leadership Impact Report)
Buyers are exhausted by sameness. True thought leadership provides “leadership” that is grounded in original “thought.”
Why is generic thought leadership worse than no thought leadership?
- AI-drafted content hurts your credibility as a trusted resource
- Predictable opinions on common topics are more bandwagon than leadership
- Buyers assume that if you don’t have deeper insights (or can’t articulate them), you’re not an A-team partner
- Content that offers nothing new feels like a waste of time, so why engage with you again?
- Academic or dull content makes your brand feel out of touch
Let’s create thought leadership that breaks through.
- For your buyers:
- Build trust by focusing on insights that can only come from real-world experience
- Present with authenticity, as if your experts are speaking to them across a table
- For your experts:
- Conduct interviews that are more like conversations that get at honest opinions, thought processes, and color (not recycled industry talking points)
- Guide the discussion toward niche topics and taking clear positions on ambiguous issues — sophisticated audiences respect both, even if they disagree
- Capture your executives’ voices and reflect their authentic energy, style, and nuances
- See Thought leadership
Offer:
I’ll review one thought leadership piece, summarize what’s working and what isn’t, and offer suggestions to make the next one stronger — no charge.
Challenge 4:
Your content ecosystem isn’t strategic.
What’s going on?
If you’re not basing your content development decisions on a framework that connects your existing library, growth roadmap, and answers to the questions your buyers are asking right now, your content plan isn’t truly strategic.
Today’s most effective B2B content addresses niche topics and works as a connected system that keeps buyers engaged.
How does a content strategy deliver better outcomes?
- Focuses your effort and resources on writing about the decisions buyers need to make
- Turns individual pieces into assets that compound in value over time — a strategic approach plans for tailoring, updating, repurposing, and packaging for campaigns in advance
- Builds a balanced library that supports each stage of the buying journey
- Helps maintain consistent messaging and positioning
- Systematizes how and when to use AI-assisted research and writing
Let’s partner to create a blueprint for the year ahead.
- Assess your existing library to identify gaps, opportunities, and high-value updates
- Discuss what’s worked and what hasn’t
- Align new and repurposed content priorities with your current business goals and your buyers’ most pressing decisions
- Focus your content investment on assets that are the most likely to drive meaningful outcomes
- Establish messaging frameworks (if needed) to keep every asset consistent and on-brand — your team can use the same messaging in their prospect communications
- See Strategic + editorial services
Offer:
Let’s book a 30-minute content strategy consultation. We’ll review your existing content and content strategy, and I’ll recommend three things to create next (and possibly something to stop doing, too). No charge.
See samples:
White papers, thought leadership, strategic transfomation, more.
25+ years of experience.
Why are my clients so happy?
“I have had the opportunity to observe Nikki Alexander’s work for the past nine years and have been incredibly impressed with her throughout this time. Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas, and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”
“Working with Nikki Alexander on our website copy was an absolute pleasure, and the results speak for themselves! Nikki has a remarkable talent for understanding a brand’s unique voice and translating it into compelling and engaging copy. She took the time to truly grasp what ABM Agency is all about, and her work has made our website significantly more professional and impactful. We’ve been incredibly impressed with her professionalism and the quality of her writing. I wholeheartedly recommend Nikki to anyone looking for a skilled copy contractor who can elevate their brand messaging.”
“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because:
- She is, without doubt, the most accountable consultant of any type I have ever worked with.
- She is a professional and is excellent at her craft.
- She brings an ability to grasp complex strategic elements and work with them in focused and consistent messaging, both explicit and implied.
- She has a deep awareness of cost/benefit that she constantly applies for her clients.
- She has helped me envision, organize, manage, and complete a variety of projects for a number of companies, each with very different goals and demands.
- She has the confidence and integrity to speak up when she recognizes a specialized skill set is called for…I find that honesty very unique and refreshing.”
Create new content without starting from scratch.
See an overview of how I can help (quick read).
Not sure where to start?
Schedule a 15-minute call. Tell me what you need and I’ll tell you whether I can help or point you toward someone who can.
I make photos, too.
It’s a lifelong passion that serves my clients well when we’re visualizing projects. Sometimes, they use my photography in our collaborations. I’m drawn to place, shape, mood, and the visceral impact of black and white.