If you need long-form content that is compelling, speaks directly to your audiences, and represents you well, the next step is for us to have a conversation to see if I can help. Great content is sales enablement — it builds relationships in the background while you focus on running your business.
Build trust with thoughtful, long-form content and targeted campaigns.
The best B2B content doesn’t feel like marketing. It feels like getting advice from someone who understands your challenges and has real solutions.
Over the past 25+ years, I’ve created hundreds of pieces for dozens of organizations across industries and sectors — from scrappy startups to Fortune 500 enterprises. I’ve learned that prospects don’t want to be sold. They want to be understood and informed. When your content demonstrates that level of insight, everything else follows.
The long-form advantage
Long-form content lets your audience interact with you longer.
This is the core benefit — sounds basic, and it is. Whether that’s reading blogs on your website, getting hooked by your thought leadership or latest flagship asset, or diving into the data points on an infographic, the more time your audience spends engaging with your content, the more they feel they know you. You’re forming a relationship.
Strategic alignment
Every content asset, article, campaign, and content hub has a strategy (or should have one).
I will develop your content to align with your existing content strategy and business objectives — it’s part of the planning and discovery process. For multi-asset projects, such as content packages and campaigns, we can go deeper to develop a strategy tailored to each campaign, persona, or job to be done.
If you need a content strategy that’s broader, I can help you with that, too.