Strategic B2B writing services

Build trust with thoughtful, long-form content and targeted campaigns.

The best B2B content doesn’t feel like marketing. It feels like getting advice from someone who understands your challenges and has real solutions.

Over the past 25+ years, I’ve created hundreds of pieces for dozens of organizations across industries and sectors — from scrappy startups to Fortune 500 enterprises. I’ve learned that prospects don’t want to be sold. They want to be understood and informed. When your content demonstrates that level of insight, everything else follows.

The long-form advantage

Long-form content lets your audience interact with you longer.

This is the core benefit — sounds basic, and it is. Whether that’s reading blogs on your website, getting hooked by your thought leadership or latest flagship asset, or diving into the data points on an infographic, the more time your audience spends engaging with your content, the more they feel they know you. You’re forming a relationship.

Strategic alignment

Every content asset, article, campaign, and content hub has a strategy (or should have one).

I will develop your content to align with your existing content strategy and business objectives — it’s part of the planning and discovery process. For multi-asset projects, such as content packages and campaigns, we can go deeper to develop a strategy tailored to each campaign, persona, or job to be done.

If you need a content strategy that’s broader, I can help you with that, too.

Q: What B2B writing services do you offer?

1. Flagship long-form content

Flagship content is a high-value, cornerstone asset.

It can be a white paper, an ebook, an in-depth guide, or any piece of long-form content (including a blog post) that’s more than a few thousand words and showcases your expertise. Flagship content also serves as the foundation for broader marketing efforts. The best flagship content stands out from your competitors and builds trust in your brand.

LEARN MORE ABOUT FLAGSHIP CONTENT

2. Modernize + refresh

You can transform existing content so it works harder, reads better, and gives you momentum.

If you have content assets that have value but have become stale or out of alignment with your goals or brand, you can breathe new life into them. By updating and repurposing content, you don’t have to start from scratch to produce relevant content that’s fresh and shows you’re tuned into what your audience wants.

GET DETAILS ON MODERNIZING FOR IMPACT

3. C-level thought leadership

Publishing thought leadership content has become a business imperative.

Leaders and innovators who have ideas to share but lack the time or resources to write about them need a writing partner to get published. I’ll help you share your perspective in a way that’s engaging, clear, and sounds like you. Bylined blogs, articles, and Op-Eds work best.

FIND OUT ABOUT BYLINE VALUE

4. Content marketing packages

Leverage high-quality content to engage and influence decision makers.

Whether it’s a flagship piece and the assets to promote it, a complete campaign that moves prospects through your funnel, or highly tailored messaging that resonates with key audiences, the packages I offer are crafted to get attention, get read, and build your business.

GET DETAILS ON PACKAGE LEVELS

Assets

Strategic approach that transforms your expertise into content that influences.
Structured for readability and engagement.
Supported by industry insights and data.
Aligned with your messaging and guidelines.
Can target down to the granular level.

Partnership

Seamless collaboration that respects your team’s time and priorities.
Managed content-creation process that keeps you informed and involved.
Engaging interviews that put SMEs at ease, making it easy to share insights.
Clear communications so you know always what’s happening and why.

Workflow

Requires minimal effort from your team.
Well-honed discovery process to get up to speed quickly.
Easily integrate input from a variety of sources.
Robust outlines for sign-off ensure alignment before writing.
Revisions included at no charge.

If you need long-form content that is compelling, speaks directly to your audiences, and represents you well, the next step is for us to have a conversation to see if I can help. Great content is sales enablement — it builds relationships in the background while you focus on running your business.

Let’s talk about your project.

OR SCHEDULE A QUICK CALL

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“Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”

Ken Bernhardt
Marketing Consultant and Regents Professor of Marketing Emeritus
Georgia State University

“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

“Nikki Alexander is one of the best copywriters I’ve ever had the pleasure to work with. She is well organized, never misses a deadline, and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff.”

Dean White
Creative Director

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because she is, without doubt, the most accountable consultant of any type I have ever worked with. She is a professional and is excellent at her craft…brings an ability to grasp complex strategic elements…has a deep awareness of cost/benefit that she constantly applies for her clients…has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands.

William C. Lomel
President, Sentry Roof Services, LLC

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant, and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy