While your specific content challenges are unique to your organization, they likely also share a common foundational issue with other B2B companies — a good writer who “gets you” is hard to find. Let’s have a quick call to see if I might be that writer.
Resolve content challenges that are holding back business growth.
If you need to communicate ideas that can be complex or multi-layered, it can be hard to find the balance between creating content that’s approachable and engaging, yet authoritative and succinct.
Plus, it has to motivate your audience to take the next step.
I help my clients work through these issues. Whether you’re stuck on strategy, need a standout flagship asset, are overdue for a content refresh, or need a reliable specialist who can translate your expertise into materials that connect with different audiences, my experience brings clarity and insights so you get the solutions you’re looking for.
Q: What are common content challenges and how do you address them?
Your content isn’t establishing the credibility you need.
You can build greater authority by consistently demonstrating expertise that’s approachable and appropriate for your target audiences.
Focus on building trust.
- Articulate your insights with language and asset formats that are most likely to resonate quickly
- Demonstrate your deep knowledge by succinctly highlighting main points and including real-world examples
- Publish on a cadence that emphasizes your commitment to being a voice in your industry
Have a point of view.
- Have an opinion on the topical issues, trends, and concerns related to your industry
- Produce content on niche topics that show your breadth and depth — make sure to explain how you got there and invite conversations about it
- Stand out from the crowd by taking on ambiguities that sophisticated audiences appreciate (even if they don’t agree with them)
Your message gets lost in jargon or language that’s stiff or outdated.
You can make sophisticated concepts accessible to any audience without losing the depth, nuance, or accuracy of your ideas. This requires both subject matter understanding and communication expertise.
Simplify the complex.
- Executive and technical translation that hooks your readers and generates more interest
- Strategic messaging frameworks that clarify your ideas without oversimplifying
- Structured storytelling that guides your readers through related concepts
- Visual techniques and interactive elements that drive reader engagement and comprehension
Speak with one (clear) voice.
- Consistent messaging across your content hub assets that reinforces your brand
- Update your main and supporting messages that match your current objectives
Your existing content isn’t performing as well as you’d like.
Rather than starting over from scratch, transform the content you already have — if it has valuable information we can build on, we can rework it into high-performing assets.
Capitalize on past investments.
- Find new value in your archives — rethink, restructure, combine, refresh, repurpose, slice, dice, redesign
- Create new persuasive narratives that include the latest data points and reasons why they’re important
- Strengthen the structure, CTAs, and interactive devices to improve retention and impact
Evolve your approach.
- Transform outdated messaging into powerful, fresh approaches that align with how your buyers make decisions today
- Modernize outdated formats into dynamic, interactive experiences that B2B prospects prefer 3:1
Your content isn’t connecting with all of your target audiences.
Different audiences need different approaches, even when discussing the same complex subject matter.
Tailor to connect.
- Create audience-specific content that speaks directly to their priorities and pain points
- Customize formats and presentations based on how different audiences prefer to consume different types of information
Write for your pipeline.
- Develop strategic narratives aligned with specific jobs to be done
- Fine-tune nurture flows to match each stage of the buyer journey
- Use dynamic content to enable sophisticated tracking capabilities and personalize experiences down to the individual
Your content creation process is inefficient or inconsistent.
It’s frustrating to keep starting over with new writers who struggle to grasp the nuances of your business or deliver content that hits the mark consistently. Strong content comes from writers you can trust to deliver strategic assets on time, on budget, and without overloading your team.
Use experienced outsourced writers.
- Match high-stakes content to writers who excel at handling complexity
- Fill key content gaps with outsourced projects to reduce the workload on your existing team
- Work with writers experienced in delivering high-value content with minimal time investment on your end
Hit your content rhythm.
- Build campaign assets on a reliable cadence to increase authority, visibility, and results
- Grow a relevant, modular content system that compounds in value over time
Let’s talk about your project.
Or ask me a question!