While your specific content challenges are unique to your organization, they likely also share a common foundational issue with other B2B companies — a good writer who “gets you” is hard to find. Let’s have a quick call to see if I might be that writer.
Content problems are business problems.
B2B companies need content that informs and engages — that’s a given. But buyers today behave differently than they did just a few years ago. They’re using AI to research and analyze more, and clicking through to vendor websites less. So, while your content still needs to be relevant, useful, and compelling, now it must also be unique and authoritative enough to be prioritized by AI.
When your content falls short for any reason, it breaks the conversion path.
I help my clients meet buyer expectations and AI-driven demands.
Content problem #1:
Relevance
Your content isn’t establishing the credibility you need.
It’s hard to stand out if you’re writing about the same broad topics as your competitors. Instead, create genuinely valuable content that buyers are eager to read by delving into niche topics, addressing their specific questions, and consistently demonstrating expertise through content that’s insightful and approachable.
Content problem #2:
Performance
Your existing content isn’t performing as well as you’d like.
Is your audience not engaging with your content? Do they click away in a few seconds or only read a portion? Do they not even click?
Rather than starting over from scratch, there are a lot of things you can do to transform the content you already have. If your content has good bones, valuable information to build on, or a great idea that somehow got lost in translation, we can rework it to turn it into an asset your audience wants to read.
Content problem #3:
Impact
Your message is getting lost in dull or verbose language.
This is the most common problem I come across — boring content (sorry).
People are busy, so they won’t read your content unless it’s interesting. Even the most sophisticated concepts can become accessible and engaging without sacrificing depth, nuance, accuracy, or detail.
The trick is to have both subject matter understanding and writing skills. Then your message comes through, your audience keeps reading, and your authority keeps growing.
Relevant content that makes an impact is a business asset.
71 %
of survey participants said they downloaded and consumed multiple assets to help with decision-making
2024 Content Preferences Survey, DemandGen
83 %
of marketers say it’s better to focus on quality rather than quantity of content, even if it means posting less often
Demandsage (latest research)
Content problem #4:
Resonance
Your content isn’t connecting with all of your target audiences.
Different audiences require different approaches, even when discussing the same subject matter. To respect each audience’s needs, pain points, values, preferences, perspectives, time constraints, and other differences, focus on developing your content so it resonates with their actual lived experiences as much as possible.
Content problem #5:
Momentum
An inefficient or inconsistent content creation process is slowing you down.
It’s frustrating to continually start over with new writers who struggle to grasp the nuances of your business or consistently deliver high-quality content.
Strong, high-quality content comes from experienced writers who have a sufficient background to understand how things work, ask relevant questions, do the hard work each time, and edit it carefully before delivering drafts to you on time and on budget. Anything less than that isn’t optimal content development.
Detailed content with supporting assets performs best.
72 %
of B2B buyers are most interested in content that drills down into relevant or specific topic areas
Content Preferences Survey, DemandGen
81 %
of tech decision-makers find short-form content more valuable when it links to detailed, up-to-date studies or white papers
B2B Content Guide, Forrester
Let’s resolve your content problems.
Or ask me a question!