Solutions for complex content

Resolve content challenges that are holding back business growth.

If you need to communicate ideas that can be complex or multi-layered, it can be hard to find the balance between creating content that’s approachable and engaging, yet authoritative and succinct.

Plus, it has to motivate your audience to take the next step.

I help my clients work through these issues. Whether you’re stuck on strategy, need a standout flagship asset, are overdue for a content refresh, or need a reliable specialist who can translate your expertise into materials that connect with different audiences, my experience brings clarity and insights so you get the solutions you’re looking for.

Q: What are common content challenges and how do you address them?

Your content isn’t establishing the credibility you need.

You can build greater authority by consistently demonstrating expertise that’s approachable and appropriate for your target audiences.

Focus on building trust.

Articulate your insights with language and asset formats that are most likely to resonate quickly
Demonstrate your deep knowledge by succinctly highlighting main points and including real-world examples
Publish on a cadence that emphasizes your commitment to being a voice in your industry

Have a point of view.

Have an opinion on the topical issues, trends, and concerns related to your industry
Produce content on niche topics that show your breadth and depth — make sure to explain how you got there and invite conversations about it
Stand out from the crowd by taking on ambiguities that sophisticated audiences appreciate (even if they don’t agree with them)

Your message gets lost in jargon or language that’s stiff or outdated.

You can make sophisticated concepts accessible to any audience without losing the depth, nuance, or accuracy of your ideas. This requires both subject matter understanding and communication expertise.

Simplify the complex.

Executive and technical translation that hooks your readers and generates more interest
Strategic messaging frameworks that clarify your ideas without oversimplifying
Structured storytelling that guides your readers through related concepts
Visual techniques and interactive elements that drive reader engagement and comprehension

Speak with one (clear) voice.

Consistent messaging across your content hub assets that reinforces your brand
Update your main and supporting messages that match your current objectives

Your existing content isn’t performing as well as you’d like.

Rather than starting over from scratch, transform the content you already have — if it has valuable information we can build on, we can rework it into high-performing assets.

Capitalize on past investments.

Find new value in your archives — rethink, restructure, combine, refresh, repurpose, slice, dice, redesign
Create new persuasive narratives that include the latest data points and reasons why they’re important
Strengthen the structure, CTAs, and interactive devices to improve retention and impact

Evolve your approach.

Transform outdated messaging into powerful, fresh approaches that align with how your buyers make decisions today
Modernize outdated formats into dynamic, interactive experiences that B2B prospects prefer 3:1

Your content isn’t connecting with all of your target audiences.

Different audiences need different approaches, even when discussing the same complex subject matter.

Tailor to connect.

Create audience-specific content that speaks directly to their priorities and pain points
Customize formats and presentations based on how different audiences prefer to consume different types of information

Write for your pipeline.

Develop strategic narratives aligned with specific jobs to be done
Fine-tune nurture flows to match each stage of the buyer journey
Use dynamic content to enable sophisticated tracking capabilities and personalize experiences down to the individual

Your content creation process is inefficient or inconsistent.

It’s frustrating to keep starting over with new writers who struggle to grasp the nuances of your business or deliver content that hits the mark consistently. Strong content comes from writers you can trust to deliver strategic assets on time, on budget, and without overloading your team.

Use experienced outsourced writers.

Match high-stakes content to writers who excel at handling complexity
Fill key content gaps with outsourced projects to reduce the workload on your existing team
Work with writers experienced in delivering high-value content with minimal time investment on your end

Hit your content rhythm.

Build campaign assets on a reliable cadence to increase authority, visibility, and results
Grow a relevant, modular content system that compounds in value over time

While your specific content challenges are unique to your organization, they likely also share a common foundational issue with other B2B companies — a good writer who “gets you” is hard to find. Let’s have a quick call to see if I might be that writer.

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"Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project."

Ken Bernhardt
Marketing Consultant and Regents Professor of Marketing Emeritus
Georgia State University

“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

"Nikki Alexander is one of the best copywriters I've ever had the pleasure to work with. She is well organized, never misses a deadline, and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff."

Dean White
Creative Director

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because she is, without doubt, the most accountable consultant of any type I have ever worked with. She is a professional and is excellent at her craft...brings an ability to grasp complex strategic elements...has a deep awareness of cost/benefit that she constantly applies for her clients...has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands.

William C. Lomel
President, Sentry Roof Services, LLC

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant, and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

"Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message."

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

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