Content Strategy

Q: How does your perspective on content strategy add value?

It helps you invest wisely.

It adds clarity.

It can get pretty murky trying to figure out what content your target audiences will respond to. Everyone on your team can have different ideas, and the market keeps changing. I’ll help you focus on what matters most and outline a doable approach that fits your goals, capabilities, culture, and budget.

From there, we can develop an accurate scope of work.

It helps you find the sweet spot.

Having a beginner’s mind can lead to outstanding creative work that drives business, and so can following proven processes that avoid known pitfalls. Your content strategy should be a combination of both. Once we talk things through, it may feel like your content path has been there all along — you just needed to uncover it.

It helps you invest wisely.

The best planning requires discovery, research, and uncovering or refining the key messages about the things that make you different and better. To make smart content investments, we’ll look at your past successes and failures, competitors’ communications, how your sales team uses content to sell, and, most importantly, your ideal client profiles (ICPs).

I believe every dollar you invest in content should help convince your ICPs that you’re the right choice.

It helps you see content from your readers’ points of view.

When you consider things from your prospects’ side of the table, your content connects. If you’ve already developed your ICPs or personas and understand the needs of your stakeholders, you’re halfway there. We’ll use them to develop a content strategy that talks directly to the people who matter most to your company.

(Note: I used a form of the word “you” ten times above — did you notice?)

Plan first. Write second.

If you want help planning new content that will deliver results, I can help.

Q: How does your perspective on content strategy add value?

It helps you invest wisely.

It adds clarity.

It helps you find the sweet spot.

It helps you invest wisely.

It helps you see content from your readers’ points of view.