Blending strategy and storytelling to create compelling B2B content.
Your long-form content should do more than exist—it should captivate and engage decision-makers, build your authority, and drive real business results. If your content isn’t meeting this mark, my B2B writing services can help improve your outcomes.
Q: What B2B writing services do you provide?
It helps you invest wisely.
Content packages: All of the above.
I’m a big fan of systems that work.
To make high-value written content work for your business, your content system should function as a feedback loop. It starts with your hero asset — an in-depth, long-form asset like a white paper, ebook, or article that showcases your expertise and insight on a given topic.
From there, promotional and supporting assets — landing pages, social posts, blogs, infographics, nurture emails, presentations, ads, and CTAs — extend its reach. These assets link to your hero asset and often vice versa, reinforcing your message across channels.
What should your hero asset be about?
>> Consult your content strategy.
How do you know if the feedback-loop system is working?
>> Track engagement and review the analytics.
How can we optimize the system?
>> Refine and adapt based on results and feedback.
It’s not complicated, but it’s not simple either.
It’s something I’ve been doing since I was starting out and writing direct mail campaigns—different tools, same timeless principles. Offer your audience something valuable and compelling, tell them about it in multiple ways and formats, and reinforce the message over time. Familiarity builds trust, and trust leads to action.