Strategic content packages for modern B2B pipelines.
I offer decades of content strategy in three tiers of content offers (plus a starter option).
For more than 25 years, I’ve helped B2B companies create strategic long-form content that earns attention and builds trust. My content marketing packages are the culmination of this experience. Whether you want to build a flagship asset, launch a campaign, target very specific high-value prospects — or simply update and modernize existing assets — I’ll write the content you need to drive real results.
I partner directly with decision-makers and their teams (in-house or outsourced) or operate independently as a bolt-on provider. Either way, I’ll make sure my writing is true to your brand and gives your audience a reason to keep reading.
Which package is right for you? They each build on each other.
Q: What content packages do you offer?
It helps you invest wisely.
Build credibility with a standout asset.
Package 1: Hero + Promotion
Fill critical gaps in your marketing strategy with compelling thought-leadership hero content promoted across your owned channels. Best for companies that need smart execution on an existing plan.
HERO asset
Original long-form content — static, dynamic, or both — tailored to the appropriate funnel stage:
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Awareness to spark interest and build understanding, such as explainers, educational guides, trend reports, and executive Q&As
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Consideration to earn trust and overcome objections, such as white papers, decision guides, use cases, problem-solution ebooks, and solution comparisons
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Decision to reinforce confidence and reduce friction, such as in-depth case studies, implementation roadmaps, tailored executive briefs, and interactive pitch decks
HERO promotional materials
Let the world know your content has landed with promotional elements that expand your reach, drive traffic, and make the most of your content investment:
- Social media posts
- CTAs for your website that align with your brand
- Summary for your Resources page
- Short-form copy for your owned channels (e.g., newsletters, sig lines, email updates)
Optional add-ons for lead-gen
If you’re gating your HERO asset, add these lead-gen elements to drive conversions and make it easier for your audience to find and request your content:
- Landing page with form for conversions
- Ad copy for content syndication for third-party platforms like Netline
- Ad copy for LinkedIn and retargeting
Expand your thought-leadership into a content campaign.
Package 2: Hero Campaign Ecosystem
Get complete “campaign-in-a-box” content in a variety of styles and formats that support the HERO theme, delivering an integrated user experience that drives engagement and trust. Best for companies that need strategic content for campaigns with minimal internal effort.
HERO derivatives
Extend the impact of your HERO asset by repurposing key ideas into supporting formats, either dynamic or static, for distribution to deepen engagement, such as:
- Infographics
- Tip sheets
- Checklists
- Comparison tables
- Recaps
SEO-optimized blogs
Drive traffic and strengthen your site’s authority with blog content rooted in your HERO:
- Writing is on brand or enhances
- Dynamic formats include white label URL or embed code options
Multi-touch nurture email series
Keep your audience engaged with a strategically timed series of emails:
- Reinforce key messages
- Address common questions
- Point back to your HERO and its derivatives
Internal workflow
Get a clear plan for how all content components work together behind the scenes:
- A visual schematic of how the assets connect
- A recommended “flight plan” for rolling them out across channels
Reach high-value prospects with precise messaging.
Package 3: Personalized HERO + Assets
Speak directly to specific industries, segments, or personas by tailoring your assets to their unique needs and pain points. By addressing what’s most compelling, your content can resonate more deeply and boost engagement and conversion. Best for companies that want full-funnel impact and have some marketing infrastructure.
Strategy sessions
Collaborative working sessions to align teams and goals, prioritize segments, and define key messaging needs:
- Prioritize segments and messaging needs
- Persona development if needed
Campaign-specific messaging house
Clarify your message across audiences. We’ll build a lightweight messaging house rooted in your HERO content, including:
- A unifying umbrella message
- High-level audience messaging
- Supporting proof points and asset links tailored to each group
Tailor the assets in your HERO campaign ecosystem
Customize and extend Package 2 deliverables for your selected audience segments. This may include:
- HERO and promotional materials
- HERO derivatives
- SEO-optimized blogs or dynamic content modules
- Email nurture series for each key audience
- Optional tailoring or repurposing of your existing content
Modernize + refresh
Note ready to build from scratch?
If you have a white paper, blog, or long-form asset that includes valuable information but is outdated or underperforming, let’s bring it to life. I’ll help you update and reformat it into a modern, dynamic experience.