Content packages

I write the campaign materials that support our deep-dive content project.

Consider making our project a complete content marketing package.

Sure, your internal team can write the landing page and other content to promote the long-form content I just wrote for you, but they will need to get up to speed before producing the on-point material you need. My head is already in it, so I can do it faster. I can also bring in a designer so your campaign assets are 100% turnkey to hit the ground running.

Q: Why can I expect from your content marketing materials?

It helps you invest wisely.

Unified messaging.

When I write promotional and content marketing materials for the long-form content I just wrote, all of the pieces align—same voice, same messaging. The additional pieces add value and support each other toward the end goal. Your prospects may not notice when tone and style are consistent, but they notice when they’re not, which can lead to confusion and even mistrust.

Speed and efficiency.

I start planning the supporting and promotional content while I’m still immersed in writing the main paper — that’s when the best ideas bubble up.

It’s incredibly efficient and cost-effective for you to start developing the spokes while you’re building the hub.

Creative and compelling copywriting.

I draw from everything I learned about your audience and subject matter while writing your paper to produce the support content, which can include:

Blogs
Landing pages
Nurture emails
Infographics
Social media posts
Display ad copy
Website CTAs

Go deeper to strengthen your premise.

Supplemental content supports your case. Some information may be important but also situational or tangential to your main topic but still relevant. It’s best to keep your main piece on point and link to supplemental pieces for a closer look at this information or viewpoint. I will have suggestions for ways to go deeper as I develop your content, such as a Q&A-style interview, case study, set of use-case summaries, informational tables or charts, a skimmable FAQ — whatever is most likely to attract and engage your audience.

The content that I produce that reinforces the main message of your white paper also stands on its own.

Content marketing campaign sample:

White paper (the “hero”)

Ad (for a B2B content engagement platform)

Nurture emails and content PDFs:

1 – IT Operations email and PDF

2 – Secure Hybrid Work email and PDF

3- Video Conference Rooms email and PDF

4 – Cyber Insurance email and PDF

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“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

“Nikki Alexander has proven to be an invaluable asset over the past 12 years. She has an uncanny ability to “get” the soul of my work and communicate it sincerely and effectively. As a result, my communication platform (print, website, and social media messaging) has grown and evolved as my business has developed. At each step of the way, Nikki has been consistently available, collaborative, and creative, and has delivered an extremely high-quality product.”

Kimberly Bonde
Founder & Senior Practitioner, Intown Acupuncture

Let me be responsible for producing a complete, turnkey content marketing package without distracting your team from its other responsibilities.

Reach out!