Part of being a trusted advisor is helping you improve results by refining your strategy, avoiding pitfalls, and optimizing the little things that add up to big things (e.g., conversions). The next step is a quick call to discuss the content issue that’s on your mind.
Plan. Shape. Sharpen. Brainstorm what’s next.
Strategic content is a business asset.
My strategic and editorial services help your content do its job. When your content works for you, it’s a valuable asset that builds your business in the background 24/7.
Some clients need a coherent content strategy to follow. Others need to translate their successes into powerful stories or polish existing content to make a bigger (or better) impact. Most could use an occasional sounding board as well.
Whatever part of your content development needs attention, I can help you figure it out.
Q: When does it make sense to bring in strategic and editorial support?
When you want your results to tell a great story.
Case studies don’t have to be boilerplate. When told as B2B stories — with your client as the hero — narrative case studies engage, inform, and persuade. We start with the backstory so your readers can relate, then share the hurdles, solutions, and turning points that led to success. All supported by real data points. I handle the interviews, narrative development, and team input, plus include a quick-read summary for buyers in a hurry.
When good writing needs even better editing.
When you need a strategic sounding board.
I’ve spent much of my career consulting — helping clients land on the right idea and then think through what to say, how to say it, and which assets to use and why. Sometimes it starts with a content audit or campaign concept and messaging. Other times it’s about a website refresh, naming a new service, or developing key messages for different personas or jobs to be done.
If you’re looking for a voracious consumer of trend and success data who has worked on hundreds of content projects and campaigns, I’m here. My clients find it helpful to bounce around ideas before moving forward.
When you need to transform AI output into content that buyers will read.
B2B teams have discovered that AI tools are very good at generating large volumes of content quickly, but they’re not very good at making content readable beyond the first few paragraphs. It’s formulaic, repetitive, bland, and lacks the through line that keeps readers interested and helps them connect the dots and remember.
I rewrite AI output so it aligns with your brand voice, speaks to your audiences from their points of view, inspires your readers to take action, and is optimized for SEO and AI-powered search — just like the other copy I write. The difference is that you gave me a springboard.