Dynamic white papers

Make an impression while you make your case.

When your team lacks the time or expertise to create dynamic white papers that get noticed and drive engagement, bring in a specialist.

There are times when perfect is the enemy of the good — absolutely. But there are other times you need long-form content that knocks it out of the park. It needs to capture attention, engage readers, leave a lasting impression, and drive business results.

Today, about two-thirds of B2B decision makers prefer interactive content like dynamic white papers, because they offer more control over the experience, are more engaging, and are easier to share.

Q: Why do companies hire you to white papers?

It helps you invest wisely.

They know engaging long-form content is a specialty.

For me, crafting a white paper is more than just presenting information. It tells a complete story about a critical B2B topic in a way that’s interesting and engaging and makes a compelling case for your perspective. It takes focus and experience to pull that off.

Done right, white papers keep your audience engaged from start to finish and build trust, authority, and business momentum.

They want to connect with the right audience.

A great white paper is written to engage specific people. We’ll collaborate to refine your audience focus to ensure we’re speaking directly to its needs, knowledge level, and decision-making process.

With dynamic white papers, you can go even further by creating personalized experiences tailored to industries, roles, personas, or all three.

They want to leverage today’s best practices.

B2B audiences expect more than static PDFs. They want to be excited by what they see and not drown in a sea of sameness. Dynamic content aligns with how they research and make purchasing decisions, with visual and interactive elements making complex information easier to digest. The more personalized the content, the more relevant it becomes.

Being able to access content on any device is important, too. Have you tried to read a static PDF on your phone lately?

It’s effective.

My content development process is well-honed. It involves more front-end work than most because I like to build a rock-solid foundation. I conduct deep discovery, competitor reviews, authority-source research (including trends and forecasts), and at least one SME interview. From there, I will write a robust outline for your sign-off.

My clients appreciate this process. It’s transparent, makes reviewing a snap, and creates a partnership that results in a well-written white paper that’s strategically aligned, marketable, and a valuable business asset.

White paper samples

A CMO’s Guide to Buying an ABM Platform

How To Cut Costs and Gain Efficiencies By Consolidating IT Vendors: A Conversation With Our CTO

Making Sense of EDR and the Cyber-Insurance Connection

Why Atlanta’s BeltLine is the model for “new paradigm” city building in the 21st century.

Guide to Commercial Roof Warranties

The Next Step: How the Mayor’s Youth Program Successfully Transitions Atlanta High School Seniors Into Colleges, Careers, and Productive Adulthoods.

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“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

What white paper topic would best engage your high-value decision-makers and drive real impact?

Let’s talk about it