Dynamic long-form content

Engage your audience while making your case.

Pair thought leadership with a dynamic, interactive format that builds trust and supports confident next steps.

I’ve spent most of my career writing high-trust, long-form content for B2B companies — white papers, guides, ebooks, blogs, campaign assets, and more. But the way audiences engage with content has changed in recent years. Static PDFs aren’t enough anymore.

Today, about two-thirds of B2B decision-makers prefer interactive, dynamic content because it’s an online experience that offers them more control, is more engaging, and is easier to share.

The dynamic (or static) long-form content I develop for you will move your audience from understanding to action without overselling, and it can operate as a standalone piece or the cornerstone for a high-performing campaign.

Q: Why do companies hire you to write dynamic long-form content?

It helps you invest wisely.

They know long-form content is a specialty.

Since most B2B decision-making happens behind the scenes, your long-form content must position your company as a knowledgeable, credible authority. If it’s boring, your prospects won’t finish reading. If it’s not compelling, the buying committee won’t include you on the short list. And if it’s inaccurate (gasp) or sloppy, your company could be off the list for good.

But if it shines, you will, too.

They want to connect with the right audience.

Great long-form content speaks to specific people. I work closely with my clients to identify and refine audience focus — whether we’re writing for industries, roles, personas, or accounts.

With a dynamic format, which is trackable, you can go even further. You can create personalized experiences down to individual buyers and make real-time updates.

They want unique, standout writing that works on any device.

B2B audiences are drowning in a sea of sameness, and AI-written content has only made it worse. It doesn’t help if your prospects can’t read your content on mobile. If you’ve tried reading a static PDF on your phone, you know the struggle.

My clients want the best of both worlds — strategic writing that doesn’t feel like a template, and the ability to read and share their content using any device. That’s how brands stand out and make genuine connections today.

They like how my experience makes their job easier.

In addition to getting the content they want, clients often comment on how smooth the process feels even for the most complicated pieces. It starts with a rock-solid foundation that includes in-depth discovery, SME interviews, and a robust outline that we agree on before I begin the detailed work. Shared clarity means first drafts are usually close to final, even for new clients.

And if your content needs updating as conditions shift, I make that easy for you, too.

Long-form content samples

Dynamic

Establishing an ABM Center of Excellence

IT Budgeting Guide for 2025

Static

A CMO’s Guide to Buying an ABM Platform

How To Cut Costs and Gain Efficiencies By Consolidating IT Vendors: A Conversation With Our CTO

Guide to Commercial Roof Warranties

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“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA