Many companies with complex subject matter struggle to communicate their expertise effectively. I bring deep expertise to transform your knowledge into engaging, compelling narratives. Long-form content gives you room to tell a complete story with a convincing through line. Make your case well, and your audience will enthusiastically take the next step.
Great long-form content respects your audience’s time and intelligence.
My job is to captivate your B2B audiences with content that’s clear, engaging, and of value. It focuses more on them than on you, and it answers their questions before they ask. As a result, they trust your insights and expertise. And then they take the next step.
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Interested in new content without starting from scratch?
Breathe new life into content you already have to adapt to evolving B2B buyer behavior and AI use.
High-quality writing gets better results.
On-brand content
My writing will sound like you, align with your goals, and check the right boxes.
25+ years of practice
Your audience is not monolithic. It’s made up of individuals. At any moment, each can stop reading your content and do something else. It takes practice to know how to capture and keep attention.
Skillful discovery
A journalism background and hundreds of SME interviews enable me to get to the heart of your story faster and incorporate more compelling nuance and color.
Streamlined production
Better results start early. I use time-tested content-creation methodologies with the flexibility to match your preferred workflow.
Optimized for AI
I structure your long-form content to help AI surface it — the right hierarchy, tone, data points, packaged takeaways, and other critical techniques.
Precise messaging
Generalities bore buyers. Your content will speak directly to each of your audience’s pain points and value drivers — strategically placed details drive results.
Interested in how I address the most pressing long-form content problems?
Top long-form strategies to build authority, trust, and new business.
Decades of experience working with business and nonprofit leaders.
“I have had the opportunity to observe Nikki Alexander’s work for the past nine years and have been incredibly impressed with her throughout this time. Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas, and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”
Ken Bernhardt
Marketing Consultant/Regents Professor of Marketing Emeritus, Georgia State University
“Working with Nikki Alexander on our website copy was an absolute pleasure, and the results speak for themselves! Nikki has a remarkable talent for understanding a brand’s unique voice and translating it into compelling and engaging copy. She took the time to truly grasp what ABM Agency is all about, and her work has made our website significantly more professional and impactful. We’ve been incredibly impressed with her professionalism and the quality of her writing. I wholeheartedly recommend Nikki to anyone looking for a skilled copy contractor who can elevate their brand messaging.“
Vincent DeCastro
The ABM Agency, President & Founder
I look forward to hearing from you!
I make photos, too.
It’s a lifelong passion that serves my clients well when we’re visualizing projects. Sometimes, they use my photography in our collaborations. I’m drawn to place, shape, mood, and the visceral impact of black and white.