B2B writing that builds your business.

CRAFT NEW CONTENT MODERNIZE EXISTING CONTENT

Great long-form content respects your audience’s time and intelligence.

My goal is to captivate your audience with content that’s clear, engaging, and of genuine value. It focuses more on them than on you, and it answers their questions before they have to ask. They feel understood, so they’re more likely to trust you and your expertise, and then take the next step.

Struggling with high-quality long-form content?

See how I address the problems my clients face most often.

SEE CONTENT SOLUTIONS

If you want to use content to build authority, trust, and new business, I can help.

Translate your expertise into compelling flagship content.

Create compelling white papers, ebooks, guides, and other assets — static or dynamic — that build authority and trust.

MAKE A BIGGER IMPACT

Modernize and refresh underperforming content.

Breathe new life into existing content — refresh the approach, format, data, and interactivity to engage and convert.

UPGRADE EXISTING ASSETS

Start conversations with your thought leadership.

Turn your knowledge and opinions into bylined content. I’ll write it with you (or for you) so it conveys your thinking and earns authority.

EXPLORE GHOSTWRITING

Fuel your pipeline with engaging content packages.

Drive engagement and trust with turnkey packages — from flagship assets to lead gen add-ons, full campaigns, and tailored messaging.

SEE PACKAGE OPTIONS

What clients and collaborators say:

“I have had the opportunity to observe Nikki Alexander’s work for the past nine years and have been incredibly impressed with her throughout this time. Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas, and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”

Ken Bernhardt
Marketing Consultant and Regents Professor of Marketing Emeritus, Georgia State University

“Working with Nikki Alexander on our website copy was an absolute pleasure, and the results speak for themselves! Nikki has a remarkable talent for understanding a brand’s unique voice and translating it into compelling and engaging copy. She took the time to truly grasp what ABM Agency is all about, and her work has made our website significantly more professional and impactful. We’ve been incredibly impressed with her professionalism and the quality of her writing. I wholeheartedly recommend Nikki to anyone looking for a skilled copy contractor who can elevate their brand messaging.”

Vincent DeCastro
The ABM Agency, President & Founder

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“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“We’ve had the pleasure of working with Nikki since 2009. She quickly understood the culture and personality of Leapfrog and consistently conveys complex technical messages in simple, fresh, and understandable terms. We consider Nikki to be part of our team and are proud to have her on it.”

Claire Lewis Arnold
CEO, Leapfrog Services, Inc.

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because she is, without doubt, the most accountable consultant of any type I have ever worked with. She is a professional and is excellent at her craft…brings an ability to grasp complex strategic elements…has a deep awareness of cost/benefit that she constantly applies for her clients…has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands.

William C. Lomel
President, Sentry Roof Services, LLC

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki, you were great — very easy to work with! This was the easiest project I’ve worked on the entire time I’ve worked here.”

Stacey Mark
Ogilvy & Mather, Account Executive

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant, and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

“Nikki Alexander is one of the best copywriters I’ve ever had the pleasure to work with. She is well organized, never misses a deadline, and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff.”

Dean White
Creative Director

Unsure about new content investments?

Consider modernizing existing content to address evolving B2B buyer behavior, including “zero click” and other changes driven by AI — no need to start from scratch.

LEARN HOW

Let’s build your

business.

credibility.

authority.

engagement.

reach.

leads.

I look forward to hearing from you!

SCHEDULE A CALL

I make photos, too.

It’s a lifelong passion that serves my clients well when we’re visualizing projects. Sometimes, they use my photography in our collaborations. I’m drawn to place, shape, mood, and the visceral impact of black and white.