Strategic + editorial services

Plan. Shape. Sharpen. And brainstorm what’s next.

Strategic content doesn’t happen by accident.

My strategic and editorial services are designed to help you establish a solid foundation for your content initiative, talk about your success in ways that are approachable and engaging, and refine your messaging to align with your business goals. When you do that, your content becomes a valuable asset that works to build your business 24/7.

Some clients need a coherent strategy to follow. Others need help turning their successes into powerful stories buyers want to read or polishing content that’s already written.

Whatever area of content development needs work, I can help you figure it out.

Q: When does it make sense to bring in strategic and editorial support?

Content Strategy

When your content needs direction.

A strong content strategy separates a cohesive campaign from spaghetti on the wall. It serves as a coherent road map that your target audience is most likely to respond to because it:

Aligns every piece of content with your goals, from white papers to social captions.
Defines your audience, what they care about, and where they are in their journey.
Ensures everyone on your team is using the same playbook, messaging, and tone.
Provides metrics upfront so you know what’s working and what needs refinement.

It also helps you invest wisely. No one likes to waste spaghetti (or clean it off the wall).

Narrative case studies

When you want your results to tell a great story.

Case studies don’t have to be boilerplate. When told as B2B-appropriate stories — with your client as the hero — your case studies will engage, inform, and persuade. We start with the backstory so your readers can relate, then share the hurdles, solutions, and turning points that led to success. All supported by real data points. I handle the interviews, narrative development, and team input, plus include a quick-read summary for buyers in a hurry.

Editing

When good writing needs an even better edit.

Sometimes, a light edit with stronger headings, a sharper lead, and tightening up around the edges can make all the difference. Other times, the structure needs surgery. I refine brand, flow, tone, and clarity so your content reads effortlessly, and I’ll tackle the tough stuff, too, like passive voice, uneven pacing, or AI-stitched sections that don’t feel human.

Consulting

When you need a strategic sounding board.

I’ve spent much of my career consulting — helping clients land on the right idea and then think through what to say, how to say it, and which assets to use and why. Sometimes it starts with a content audit or campaign concept and messaging. Other times it’s about a website refresh, naming a new service, or developing key messages for different personas or jobs to be done.

If you’re looking for a voracious consumer of trend and success data who has worked on hundreds of content projects and campaigns, I’m here. My clients find it helpful to bounce around ideas before moving forward.

Part of being a trusted advisor is helping you improve results by refining your strategy, avoiding pitfalls, and optimizing the little things that add up to big things (e.g., conversions). The next step is a quick call to discuss the content issue that’s on your mind.

Let’s talk!

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