Clients + partnerships

My clients use strategic content to build their businesses.

My clients are smart, experienced, capable, and mission-driven — and they want these qualities to come across in their content. They’ve been in business for years and want to communicate what they offer, what makes them different, and how they think about their industry in ways that make them stand out from their competitors.

They let me into their video calls, client meetings, brainstorming sessions, content archives, and, really, their brains, and, from there, I translate what makes them different and better into compelling assets and thought leadership to build their brands.

The trust that they place in me is something I value and treasure.

It enables me to write and refresh better flagship content, thought leadership, and content packages, and it also makes me part of the team so our conversations are incredibly productive and worthwhile. I typically work with clients for many years, if not a decade or longer.

Q: How does your experience benefit new clients?

You save time.

Having worked across industries and inside organizations of all types and sizes, I’m a quick study. My discovery process is efficient and focused — it zeroes in on what matters most to your prospects, along with the colorful details that make you stand out.

You can expect quality that’s on-brand from the first draft.

Your brand has a voice, and I will learn it. Even if you don’t have formal writers’ guidelines, I’ll figure it out during the discovery as I’ve done for so many clients over the years.

If you want me to help refine your voice to align with updated goals, I can do that, too.

You have a partner in messaging big asks.

Most of the content I’ve written is for clients that sell expensive B2B services with long sales cycles. Moving high-value prospects through the pipeline takes strategic insight, lots of content, and nuanced messaging, especially when you’re speaking to multiple people with different priorities on the same buying committee. I focus on helping each one see the value in what you’re selling so they take the next step in your conversation more quickly and enthusiastically.

You get a writer who’s battle-tested.

I’ve written for many clients whose clients are hard to impress, so they expect a lot when I’m added to the account team. I like to work with agencies and PR firms — there’s a lot of energy, enterprise-level clients, and (usually) a super-high bar because a lot of money and multiple levels of reputations are on the line. They count on me to deliver writing that makes everyone look good and helps them achieve their goals so the cycle can continue.

Through agencies, I’ve been fortunate to write for some of the most successful enterprises in the country and learn a lot from them in the process.

You get more than a strategic content writer.

You get a sounding board. I’ve spent decades helping organizations uncover what sets them apart and how to communicate it effectively, so I can be useful when you’re thinking through ideas and planning content. As we discuss your assets and how they fit into your content hub, we can also bounce around ideas for offers and campaigns, how tailored messaging for personas and “jobs to be done” can shorten the sales cycle, and what I’ve seen work (and not work) in similar situations.

Select client list:

Advocacy

ACLU of Georgia
Bald Girls Do Lunch
The Council on Alcohol & Drugs
President’s Council on Service & Civic Participation
StoptheDrugWar.org
Westside Future Fund
YWCA of Metropolitan Chicago

Agencies

Consultancies

Ahmann, Inc.
Purpose Built Communities
Seville Consulting
XCEL Advisors

Education

DePaul University
Education Station
MacMurray College
Pace University
Seminole Community College

Financial services

Healthcare

American Cancer Society
CDC
Georgia Transplant Foundation
Intown Acupuncture Center
Oncology Solutions

Insurance

AEGON USA
Ironwood

Manufacturing

Georgia-Pacific
Georgia-Pacific Gypsum
Restore Energy Systems
RockTenn
WestRock

Nonprofit

Retail

Belmoca USA
Bose
ECOVIE Environmental
Estate Coffee Imports
HiFi Buys

Technology

Trades

Atlanta RoofMasters
Champion Tree Care
Sentry Roof Services, LLC

I have had almost every type of client relationship, from cranking out highly targeted agency copy to serving as the C-suite’s most trusted content advisor and strategist. Regardless of the assignment, I promise to bring my A game. The next step is to talk about what you need — flagship content, a blog series, content strategy, or a little advice? Please reach out.

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because:

She is, without doubt, the most accountable consultant of any type I have ever worked with.
She is a professional and is excellent at her craft.
She brings an ability to grasp complex strategic elements and work with them in focused and consistent messaging, both explicit and implied.
Unlike many people in creative fields, she is very structured and disciplined, and she has a deep awareness of cost/benefit that she constantly applies for her clients.
She has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands. At first, I was expecting marketing help but was pleasantly surprised to find that her project management skills are masterful and she has become a trusted confidante and key resource for me.
She has the confidence and integrity to speak up when she recognizes a specialized skill set is called for … one which she can identify and evaluate in others but may not claim to possess. So, drawing on a network of talented specialists, she has helped find key advertising or web specialists and hold them accountable. I find that honesty very unique and refreshing.”

William C. Lomel
President, Sentry Roof Services, LLC

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