Modernize + refresh

Revive your content with strategic updates.

You don’t always need to start from scratch.

If you have a white paper, guide, or long-form asset that still contains valuable information, let’s give it new life — and new results.

I help B2B companies modernize existing content by tightening the structure, updating the message, and converting it into dynamic, web-native formats that today’s B2B buyers want to engage with. These refreshed assets are easier to read, share, and track — and they’re a smart way to test our working relationship while creating content that performs.

Q: When is it a good idea to refresh existing content?

It helps you invest wisely.

If your content is a little stale.

If your asset’s stats, examples, messaging, or structure feel outdated, we can breathe new life into it. I’ll audit the asset and recommend updates. Then, I’ll interview your subject matter expert if needed, refresh the copy to align with your current voice and goals, and work with your team or mine to finalize the design. I can do the same with a series of assets.

If you want to tailor it for one or more specific audiences.

The content may still hold up overall, but you want to speak directly to a specific target industry or decision-maker. I can revise the tone, emphasis, and examples to make it more relevant — even create alternate versions by persona or segment to increase the impact.

If it’s dry, dense, awkward, or hard to get through.

Sometimes, long-form content simply misses the mark. I’ll look at it with fresh eyes to convert what you have into something more engaging, compelling, and valuable.

We can make consuming your content easier, too. Many older assets were built for PDF download, not digital reading. Unlike static PDFs, dynamic formats are easy to skim and read on any device and give your readers more control over how they engage — which keeps them moving toward action, even on mobile.

If you need something fast, but still strategic.

Creating new content takes time. If you’re on a tight timeline or need something to fill a gap quickly, a refresh delivers faster ROI without cutting corners. And, when we build it as dynamic content, you’ll gain added visibility into what your audience engages with so you can make smarter content decisions moving forward.

Make the most of what you already have.

Start where you are.

It doesn’t matter how old, clunky, or off-brand an asset feels today — if it once served a purpose or sparked interest, there’s likely still gold in there. When we repackage it in a modern, interactive format that works across the devices your audience uses all day, your content becomes stronger and more relevant. And it helps drive buying decisions.

Don’t be afraid to dig deep into your archives!

Fix what’s not working.

Edit for readability and style
Refine or liven up the tone
Improve the structure
Rewrite the headers
Layer on interactivity for better digital performance
Pull in new examples or SME quotes
Update the data and how you present it

Repurpose it entirely.

Convert it to a dynamic, interactive format
Reimagine the delivery style — will it work better as a blog, deck, executive Q&A, infographic, quiz, or checklist?
Chop it up into smaller pieces, each with a more focused topic
Combine it with related pieces to create a guide or ebook
Collect standout ideas or messaging for your messaging bank

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“We’ve had the pleasure of working with Nikki since 2009. She quickly understood the culture and personality of Leapfrog and consistently conveys complex technical messages in simple, fresh and understandable terms. We consider Nikki to be part of our team and are proud to have her on it.”

Claire Lewis Arnold
CEO, Leapfrog Services, Inc.

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“Nikki Alexander is the rare professional who combines equal parts of creative talent, compelling use of language and commitment to social change. She is the total go-to consultant.”

Steven Rivelis
CEO, Campaign Consultation, Inc.

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