Clients

My clients want long-form content they can use to build their businesses.

All of my clients are smart, experienced, and mission-driven. They’ve been in business for years and want to effectively communicate who they are, how they think, and what they offer. To that end, they usually let me into their video calls, client meetings, brainstorming sessions, and content archives as part of discovery, and then continue to give me free reign as I write more content to support their brand.

The trust that they give me is invaluable on multiple levels. It enables me to write and refresh better content and packages, of course, but it also makes me part of the team. I typically work with clients for many years.

Q: How does your experience benefit new clients?

It helps you invest wisely.

You save time.

Having worked across industries and inside organizations of all types and sizes, I’m a quick study. My discovery process is efficient and focused — it zeroes in on what matters most to your prospects, along with the colorful details that make you stand out. I’ve seen long-form content, when done right, become an extremely effective sales tool that lands my clients on short lists even before prospects have schedules the first meeting.

You can expect quality that’s on-brand from the first draft.

Your brand has a voice over time and I will learn it. Even if you don’t have formal writers’ guidelines, I’ll figure it out during the discovery process as I’ve done for many clients over the years.

If you want me to help refine your voice to align with updated goals, I can do that, too.

You have a partner in making big asks.

Most of the content I’ve written is for clients that sell expensive B2B services and have a long sales cycle. Moving high-value prospects through the pipeline takes strategic insight and nuanced writing, especially when you’re speaking to multiple people on the same buying committee and each member has slightly different priorities. The content I write informs, persuades, and helps each audiences see your value so it opens the door to the next conversation — without overselling.

You get a writer who’s been battle tested.

I’ve written for many clients whose clients are hard to impress. I like to work with agencies — there’s a lot of energy, enterprise-level clients, and (usually) a super-high bar because their reputations are on the line. They count on me to deliver writing that makes them look good before it makes their clients look good once published. Through agencies, I’ve been fortunate to write for some of the most successful enterprises in the country and learn a lot from them in the process.

You get more than a strategic content writer.

I’ve spent decades helping organizations uncover what sets them apart. That perspective enables me to be your strategic sounding board if you want feedback on ways to communicate (and maybe pinpoint) your differentiators. As we discuss your project and how it fits into your content hub, we can simultaneously discuss your messaging, content ideas, offers, and persona strategy based on what I’ve seen work successfully in similar situations if you’re interested.

Select client list:

Advocacy

ACLU of Georgia
Bald Girls Do Lunch
The Council on Alcohol & Drugs
President’s Council on Service & Civic Participation
StoptheDrugWar.org
Westside Future Fund
YWCA of Metropolitan Chicago

Consultancies

Ahmann, Inc.
Purpose Built Communities
Seville Consulting
XCEL Advisors

Education

DePaul University
Education Station
MacMurray College
Pace University
Seminole Community College

Financial Services

Healthcare

American Cancer Society
CDC
Georgia Transplant Foundation
Intown Acupuncture Center
Oncology Solutions

Insurance

AEGON USA
Ironwood

Manufacturing

Georgia-Pacific
Georgia-Pacific Gypsum
Restore Energy Systems
RockTenn
WestRock

Nonprofit

Retail

Belmoca USA
Bose
ECOVIE Environmental
Estate Coffee Imports
HiFi Buys

Technology

Trades

Atlanta RoofMasters
Champion Tree Care
Sentry Roof Services, LLC

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because:

She is, without doubt, the most accountable consultant of any type I have ever worked with.
She is a professional and is excellent at her craft.
She brings an ability to grasp complex strategic elements and work with them in focused and consistent messaging, both explicit and implied.
Unlike many people in creative fields, she is very structured and disciplined, and she has a deep awareness of cost/benefit that she constantly applies for her clients.
She has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands. At first, I was expecting marketing help but was pleasantly surprised to find that her project management skills are masterful and she has become a trusted confidante and key resource for me.
She has the confidence and integrity to speak up when she recognizes a specialized skill set is called for … one which she can identify and evaluate in others but may not claim to possess. So, drawing on a network of talented specialists, she has helped find key advertising or web specialists and hold them accountable. I find that honesty very unique and refreshing.”

William C. Lomel
President, Sentry Roof Services, LLC