Solutions for complex content

Resolve your content challenges to create compelling, valuable assets.

Companies that need to communicate complicated subject matter often struggle with the same fundamental challenges — how to create content that’s approachable and engaging, yet authoritative and succinct.

Plus, it has to convert.

I help my clients work through these issues. Whether you’re stuck on strategy, need a standout flagship piece, are overdue for a refresh, or need a reliable specialist to translate your expertise into content that connects, I’ll bring clarity so you get the content you’re looking for.

Q: What are some common long-form content challenges — and how do you address them?

It helps you invest wisely.

Your message gets lost in stiff language or jargon.

We can make sophisticated concepts accessible to any audience without losing their depth, nuance, or accuracy. This requires both subject matter understanding and communication expertise.

Simplify the complex.

Executive and technical translation that generates more interest and improves readability
Strategic messaging frameworks that clarify without oversimplifying
Structured storytelling that guides readers through related concepts
Visual tools and interactive elements that drive engagement and comprehension
Multiple formats that have consistent yet unique messaging across content hub assets

Your content doesn’t establish the credibility you need.

You can build greater authority by consistently demonstrating expertise that’s approachable and appropriate for your target audiences.

Focus on building trust.

Articulate your insights with language and asset formats that are most likely to resonate
Demonstrate deep knowledge that succinctly highlights main points and includes real-world examples
Boldly take on ambiguities to communicate thought-leadership positions that sophisticated audiences appreciate (even if they don’t agree with them)
Publish on a cadence that emphasizes your commitment to being a voice in your industry

Your existing content isn’t performing.

Rather than starting over from scratch, transform your existing content — if it has valuable information we can build on, we can rework it into high-performing assets.

Capitalize on previous investments.

Find new value in your archives — rethink, restructure, combine, refresh, repurpose, slice, dice, redesign
Transform outdated language into powerful new messaging that aligns with your current business objectives
Create new persuasive narratives that include the latest data points and reasons why they’re important
Strengthen the structure, CTAs, and interactive devices to improve retention and impact
Modernize outdated formats into dynamic, interactive experiences

Your content isn’t connecting with all of your target audiences.

Different audiences need different approaches, even when discussing the same complex subject matter.

Tailor so you can connect.

Craft audience-specific content that addresses unique pain points, and priorities
Customized formats that match how different audiences prefer to consume different types of information
Develop strategic narratives that resonate with specific jobs to be done
Leverage the power of dynamic content platforms that enable sophisticated tracking capabilities

Your content creation process is inefficient or inconsistent.

It’s frustrating to keep starting over with new writers who can’t grasp the nuances of your business or deliver content that hits the mark consistently. Building strong content requires writers who produce work you can count on.

Hit your rhythm.

Work with writers who have proven processes developed to minimize your time investment
Fill high-value content gaps without spreading your team too thin so that everyone can do their best work
Assign the right projects to the right people — if it’s an in-depth piece, give it to a writer who excels at dealing with complex topics
Create ongoing content momentum to continually build your authority and results
Build sustainable content systems that can grow and compound in value over time

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“Nikki is the best content writer I have ever worked with. She can take complex issues, especially in the B2B and technology areas and write clear, understandable white papers, blog posts, case histories, etc. She is a pleasure to work with and makes the process very easy. I highly recommend her for any content project.”

Ken Bernhardt
Marketing Consultant and Regents Professor of Marketing Emeritus
Georgia State University

“I’ve been in this business for 20 years and I’ve never worked with a better copywriter. Nikki Alexander has produced the best promotional material we’ve ever had.”

Craig Orseno
Director of Public Information, Seminole Community College

“Working with Nikki is an honor and a true joy. She is both a skilled listener and talented writer. Nikki is able to take any amount of information and drill it down to the simplest terms before turning it into an articulate and compelling marketing tool. I have worked with Nikki well over a decade and am always inspired when collaborating with her.”

Jill Peck
Principal, Henderson Shapiro Peck, Inc.

“Nikki, we have many satisfied clients because of you. You are a great interviewer and your copy is creative, logical, and effective. Your responsiveness is a real strength, too.”

Emery Ellinger
President, Aberdeen Marketing

“Nikki Alexander is one of the few people who I can wholeheartedly recommend in the writing profession. She is a decisive, goal-oriented and disciplined copywriter who has every tool and talent necessary. I can report only the highest satisfaction with her work.”

Charles Martin
Art Director, Family Journal Publications

“Nikki Alexander is one of the best copywriters I’ve ever had the pleasure to work with. She is well organized, never misses a deadline, and brings to each project an uncommon astuteness and sensibility. Nikki knows her stuff.”

Dean White
Creative Director

“I have worked with Nikki since 2012 and I remain very enthusiastic and grateful for her contributions because she is, without doubt, the most accountable consultant of any type I have ever worked with. She is a professional and is excellent at her craft…brings an ability to grasp complex strategic elements…has a deep awareness of cost/benefit that she constantly applies for her clients…has helped me envision, organize, manage, and complete a variety of projects for a number of companies that I am involved in, each with very different goals and demands.

William C. Lomel
President, Sentry Roof Services, LLC

“I love working with Nikki. She sees the full picture, zeroes in on the right message, tells you what she thinks, then comes up with some solution that is both beautiful and interesting. With her, you get an extraordinary copywriter with a strong visual design sense. Original. Creative and clear. Purposeful. Looking forward to whatever our next project might be!”

Amy Kincaid
Founder and Principal, ChangeMatters, Benefit LLC

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia

“Nikki, it has been an incredibly satisfying experience working with you on this project. I have enjoyed the collaborative atmosphere you have fostered and believe the final product speaks volumes on the success of the partnership. The handbook not only meets our initial goals of being approachable, relevant, and easy to navigate, it far exceeds them.”

Karen Lawton Paty
Grants Director (former), Georgia Council for the Arts

“Nikki is an absolute pleasure to work with. Her enthusiasm is contagious. She was able to take complex issues and break them down into reader-friendly material to produce a series of professional, interesting brochures for us. She is a very competent and skilled professional.”

Cynthia Rowe
Director of Marketing, AEGON USA

“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications (former), Hands On Atlanta

“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

Let’s talk about your project.

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