C-suite thought leadership

I transform your thoughts into influential blog posts, articles, and Op-Eds.

You want to write — if only you had the time.

As a business leader, sharing your insights is good for business. Bylined articles and blog posts strengthen your reputation, reinforce your company’s brand, keep you in the conversation, and could shape industry thinking. But carving out time is just the beginning. You also need to pinpoint the right topics (and headlines), choose the best format, and know where to publish.

And let’s be honest: writing is hard. But it doesn’t have to be.

Q: How does your ghostwriting process work?

It helps you invest wisely.

First, we confirm we’re a match.

As with any partnership, there needs to be a fit. We should have a good rapport, and I should be at least somewhat familiar with your industry (though I’m a quick study). You should also like my writing because while your articles will sound just like you, my voice will subtly shape the tone.

We have our first content call.

We will have decided on a specific topic during our discovery meeting, so I can do some homework before we talk. Chances are, it’s something you’ve been meaning to publish for a while, and you may be eager to get it out there.

As a former journalist who has interviewed hundreds of SMEs, I’ll ask questions that allow you to showcase the depth of your thinking, while I also quickly pick up on your communication style.

We work around your schedule.

Some of the best ghostwriting conversations happen while my clients are driving. With part of their brain focused on the road, they speak more naturally without trying to “write” as they talk. This allows me to capture their tone, which makes the writing sound like them. Plus, they save time by multitasking.

The next-best conversations happen right after something important has occurred — good, bad, or pivotal. Ad hoc calls often produce strong material. So when something’s fresh, call me and we’ll capture the moment.

You are happy with the final product.

Until you’re completely satisfied with the copy I’ve written, I’m not done yet. I may hit 85% with the first draft of the first article, but by the time we’re several articles in, the first draft is usually in the very high 90s or even at 100%.

I’m proud to have ghostwritten many pieces that were published without a single edit from the client.

Ghostwriting samples

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“Nikki is a highly talented writer. She has great creativity and values that align with her work so she brings competence and passion. I have been very pleased with her work.”

John Ahmann
Owner, Ahmann, Inc.

“Nikki Alexander is an exceptional communicator. I can talk off the top of my head, and she translates my thoughts and ideas into strategic, beautifully written prose that our constituents respond to. She has taken our fundraising materials to a higher level across the board.”

Debbie Seagraves
Executive Director, ACLU of Georgia