Content marketing.

I can write the campaign materials that support our white paper project.

Consider making our project a complete content marketing package.

Sure, your internal team can write the landing page and other content to promote the white paper or article that I just wrote for you, but they will need to get up to speed before they can produce the on-point and effective material you need. My head is already in it so I can do it faster, and I can also bring in a designer so you can hit the ground running if you want. Turnkey is easier.

Q: Why can I expect from your content marketing materials?

It helps you invest wisely.

Unified messaging.

When I write content marketing materials for a white paper I’ve written, all of the pieces align, stick to the same messaging, and add value as they support each other toward the end goal. The tone and style will be consistent — readers don’t notice consistency, but they do notice inconsistency, which can lead to confusion and mistrust.

If the content marketing material you need is unrelated to something I’ve written for you in the past, I’ll match the tone and style of your campaign.

Speed and efficiency.

I start planning the cross-reference materials while I’m still immersed in writing the main paper — that’s when the best ideas bubble up.

It’s incredibly efficient and cost-effective for you to start developing the spokes while you’re building the hub.

Creative and compelling copywriting.

I draw from everything I learned about your audience and subject matter while writing your paper to create the content to promote it and the overall topic, such as:

Blogs
Landing pages
Nurture emails
Infographics
Social media posts
Display ad copy
Website CTAs

I also write content marketing campaigns that aren’t related to other content I’ve written for you.

Go deeper and strengthen your premise.

Supplemental content for campaigns supports your case. You may have pieces in mind, and I will likely have suggestions as I develop the white paper or article. I may recommend a series of Q&A-style interviews or blog posts, case studies or a set of use-case summaries, informational tables or charts, a skimmable FAQ — whatever is most likely to attract and engage your audience.

This content reinforces the main message of your white paper while also standing on its own.

Content marketing campaign sample:

White paper (the “hero”)

Ad (for a B2B content engagement platform)

Nurture emails and content PDFs:

1 – IT Operations email and PDF

2 – Secure Hybrid Work email and PDF

3- Video Conference Rooms email and PDF

4 – Cyber Insurance email and PDF

“Nikki demonstrates a great understanding of how to develop compelling communication packages. She picked up on our products and services very quickly, had many suggestions we hadn’t considered, and effortlessly got us over a hurdle we’ve had regarding our message.”

Rich Godfrey
Director of Communications, Hands On Atlanta

“Nikki has helped us take our passion and put it into words to better engage our constituents. The quality of her writing and her desire to really “get at the message” has allowed us to communicate much more effectively. Plus, she really understands the keys to successful integrated marketing. Since we started working with Nikki, we have seen measurable results, which is certainly refreshing considering the increasingly tough market.”

Kate Conner
Development Director, Piedmont Park Conservancy

“Nikki Alexander has proven to be an invaluable asset over the past 12 years. She has an uncanny ability to “get” the soul of my work and communicate it sincerely and effectively. As a result, my communication platform (print, website, and social media messaging) has grown and evolved as my business has developed. At each step of the way, Nikki has been consistently available, collaborative, and creative, and has delivered an extremely high-quality product.”

Kimberly Bonde
Founder & Senior Practitioner, Intown Acupuncture

Let me be responsible for producing a complete, turnkey content marketing package without distracting your team from its other responsibilities.

Reach out!