If you’re looking to work with an experienced writer who will be fully committed to the success of your project, the next step is to have a conversation about how I might be able to help — just 15 minutes to see if we’re a good match.
I help smart business leaders engage buyers.
For more than 25 years, I’ve worked directly with business leaders and subject matter experts to turn their insights into strategic B2B content that gets attention and builds trust.
If you’re like most of my clients, you need:
- Someone who understands that your resources and reputation are valuable, and you deserve high-quality work that gets the job done.
- Someone who brings senior-level thinking so you’re not training or managing, just reviewing polished work that makes you look good.
- Someone who embraces AI but doesn’t use it to write copy – generic content kills your credibility.
My specialty is producing long-form content that builds your business. White papers, thought leadership, content campaigns, modernized assets fully optimized for AI discoverability — the kind of content that engages decision-makers and converts them into clients.
What’s your background?
Here’s a quick CV, and you can also see MY WRITING STORY:
Nikki Alexander Copywriting & Consulting, Inc.
- Strategic content writer, copywriter, and communications consultant since 1991
- Clients across all three sectors — business, government, and nonprofit
- Comfortable developing strategy and leading creative teams
Journalist
- Staff Writer, Central Florida Magazine
- Associate Editor, Orlando Business Magazine
Education
- Dozens of continuing ed courses, conferences, workshops, and seminars (including AI best practices)
- Journalism Bachelor of Arts (JBA), UW-Madison: Magna Cum Laude, Journalism School Graduate of the Year, two honor societies
Affiliations & Awards
- American Marketing Association (panel speaker)
- Georgia Center for Nonprofits (referred consultant)
- Gold SouthStar, Gold ADDY, and other industry awards
What’s your passion?
I want to help you do one thing — capture and maintain your prospects’ interest so they engage with you and convert. This involves more than stringing together key messages and proof points. It’s craft. It’s storytelling. It’s reader-centric and data-driven. And it’s a little bit poetry, too.
Because the truth is, no one has to read your B2B content. They have to want to read it.
That’s my north star.
Q: What’s different about working with you?
10,000+ hours of experience (and then some)
Content that’s written from your reader’s perspective.
You get to be in the room without being in the room.
Gartner reports that about 95% of the decision-making happens without you being in the room, and about 45% of that time is spent researching. Now, with AI search (zero-click), they may not visit your site at all until they’re close to making a buying decision — so your content had better be impressive to stay on the short list. What’s more, buying groups are three times more likely to be confident in their final decision when the information you provide is perceived as helpful.
Your content must be a worthy proxy when you can’t be in the room. It must speak directly to your buyers’ needs and funnel stage, and be structured so AI can find it and cite it in the first place.
You get high-level content aligns with your brand, goals, and existing content hub.
You don’t have to manage or train me.
Q: Do you outsource your projects to other writers or AI?
Never.
Because you’re hiring me for a reason. And, in my practice, GenAI is a fabulous research and review tool, but it’s not a writer.
What you can expect.
Strategic approach
Hundreds of successful B2B projects that align with sales enablement and the buyer’s journey.
Skillful discovery
A journalism background and hundreds of SME interviews uncover the story faster and with more compelling nuance and color.
On-brand voice
My writing will sound like you, align with your goals, and check the right boxes.
Collaborative mindset
Committed to leveraging your team’s institutional knowledge to produce content that resonates more deeply with distinct buying groups.
Precise messaging
Your content speaks directly to each of your audience’s pain points and value drivers — strategically placed details drive results.
Efficient workflow
Time-tested content-creation workflow respects your time by requiring minimal oversight and fewer revision rounds.
AI-ready optimization
Content is structured so AI can surface it and cite it without sacrificing its appeal to human readers.
Big-picture perspective
Strong background in interconnected content ecosystems that drive continued engagement.
Peace of mind
Polished, strategic output that reflects well on you and your team — I meet deadlines and first drafts typically need few revisions.
Interested in how I address the most pressing long-form content problems?
Let’s talk about your project.
Or ask me a question!